Brand Communications Officer

Placements24; Paarl; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Employee discounts on winery products

Collaborative and creative work环境

Industry prestige

Job summary

Placements24 in Paarl, Western Cape, seeks a Brand Communications Officer to elevate the winery's public profile. The hybrid role combines onsite winery engagement with remote work, collaborating with marketing and sales to maintain consistent brand messaging.

You will craft content, manage social channels, coordinate media coverage, plan events, and monitor brand sentiment to engage both local and international audiences. A creative writer with wine or luxury goods interest is preferred.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, or related field.
• Minimum 2 years in brand communications, marketing, or PR.
• Proven experience managing social media and creating content.
• Excellent written and verbal communication with attention to detail.

Responsibilities

• Develop and implement communication plans to support brand marketing objectives.
• Manage content for social media platforms and write marketing collateral.
• Coordinate media relations, tastings, and media inquiries.
• Monitor brand sentiment and online mentions; report on results.
• Support event communications and internal communications as needed.
• Collaborate with design and digital marketing teams.

Skills

Social media management

Content creation

Copywriting

Brand communications

Media relations

Education

Bachelor's degree in Marketing/Communications/Public Relations

Tools

MS Office

Social media scheduling tools

Job description

About the Role

Our client, a well-established winery in the picturesque region of Paarl, Western Cape , is seeking a dedicated Brand Communications Officer to enhance its public profile and engage its target audience. This role operates on a hybrid model, allowing for a blend of on-site engagement at the winery and remote work flexibility. The Brand Communications Officer will be instrumental in developing and executing communication strategies that align with the brand's identity and marketing objectives. Responsibilities include managing social media channels, crafting compelling content for various platforms, coordinating with media for features and reviews, and supporting event communications. The ideal candidate will possess strong writing skills, a creative flair, and a passion for the wine and hospitality industry. You will work closely with the marketing and sales teams to ensure consistent brand messaging and contribute to building a strong brand presence within the local and international markets. This is an exciting opportunity to shape the voice of a respected brand.

Key Responsibilities

• Develop and implement communication plans to support brand marketing objectives.
• Manage and create engaging content for social media platforms (e.g., Instagram, Facebook, Twitter).
• Write and edit marketing collateral, website copy, blog posts, and press releases.
• Coordinate media relations, including pitching stories, arranging tastings, and responding to inquiries.
• Monitor online mentions and brand sentiment, engaging with the online community.
• Support the planning and execution of brand events and activations.
• Ensure brand consistency across all communication channels.
• Assist in the creation of internal communications to keep staff informed.
• Track and report on the effectiveness of communication activities.
• Collaborate with design and digital marketing teams on various projects.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related discipline.
• Minimum of 2 years of experience in brand communications, marketing, or public relations.
• Proven experience in social media management and content creation.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Familiarity with the wine industry or luxury goods sector is a plus.
• Ability to work effectively in a hybrid environment.
• Strong organizational and time-management abilities.
• Proficiency in relevant software (e.g., MS Office, social media scheduling tools).
• Creative thinking and problem-solving skills.
• A passion for building brands and engaging with consumers.

Benefits

• Competitive salary and potential for performance-based incentives.
• Hybrid work arrangement offering flexibility.
• Opportunity to work within the prestigious wine industry.
• Employee discounts on winery products.
• A collaborative and creative work environment.