Marketing and Digital Manager

Exceed HR and Recruitment; Hermanus; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Exceed HR and Recruitment in Hermanus seeks a Marketing and Digital Manager to lead social media, content calendars and digital marketing efforts across channels. The role focuses on premium brand positioning and storytelling for luxury lifestyle brands.

You will drive campaigns, optimize customer data, and align with sales and hospitality teams while managing agencies and digital assets. This is a hands-on senior marketing position in a dynamic setting.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing or related field preferred.
• 5–8 years’ marketing experience with hands-on digital marketing responsibilities.
• Experience managing social media, websites, content calendars and email campaigns.
• Strong CRM experience including segmentation and lifecycle marketing.
• Excellent copywriting, content creation and storytelling skills.

Responsibilities

• Develop and execute digital campaigns, email marketing and CRM initiatives.
• Oversee customer segmentation, lifecycle marketing and database management.
• Manage website content and ensure consistent brand communication.
• Create engaging content, copywriting and digital marketing materials.
• Coordinate marketing campaigns, product launches, events and activations.
• Support trade marketing, promotional materials and B2B initiatives.
• Manage relationships with agencies, suppliers and external marketing partners.
• Collaborate with sales, hospitality and operational teams on marketing initiatives.
• Monitor campaign performance, analyse customer data and optimise marketing activities.
• Maintain marketing calendars, campaign trackers and digital assets.

Skills

Social media management

CRM marketing

Copywriting

Content calendar management

Analytics

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Canva

CMS platforms

CRM software

Job description

Marketing and Digital Manager job vacancy in Hermanus.

We are looking for a Marketing and Digital Manager to manage social media platforms, content calendars and digital marketing activities..

Duties and Responsibilities:

• Develop and execute digital campaigns, email marketing and CRM initiatives.
• Oversee customer segmentation, lifecycle marketing and database management.
• Manage website content and ensure consistent brand communication.
• Create engaging content, copywriting and digital marketing materials.
• Coordinate marketing campaigns, product launches, events and activations.
• Support trade marketing, promotional materials and B2B initiatives.
• Manage relationships with agencies, suppliers and external marketing partners.
• Collaborate with sales, hospitality and operational teams on marketing initiatives.
• Monitor campaign performance, analyse customer data and optimise marketing activities.
• Maintain marketing calendars, campaign trackers and digital assets.

Requirements:

• Degree, diploma or certification in Marketing, Communications, Digital Marketing or a related field preferred.
• 5–8 years’ relevant marketing experience, including hands-on digital marketing responsibilities.
• Experience managing social media, websites, content calendars and email campaigns.
• Strong CRM experience, including customer segmentation and lifecycle marketing.
• Excellent copywriting, content creation and storytelling skills.
• Experience in premium, luxury, hospitality, wine or lifestyle brands preferred.
• Proficiency in Canva, CMS platforms and digital marketing tools.
• Experience with digital analytics, reporting and campaign optimisation.
• Strong understanding of premium brand positioning and visual presentation.
• Experience coordinating agencies, suppliers and marketing projects.
• Trade marketing, events and B2B marketing experience advantageous.
• Excellent organisational, communication and project management skills.
• Valid driver’s licence and willingness to travel occasionally.