Social Media & Communications Coordinator

HAZENDAL WINE ESTATE; Stellenbosch; On-site; ZAR 320,000 - 460,000; Full time

Job summary

Hazendal Wine Estate is seeking a passionate Social Media & Communications Coordinator to grow our digital presence across Hazendal Wine Estate, Hazendal Golf and Hazendal Wonderdal. This hands-on role suits someone who can develop creative ideas, write compelling content and coordinate shoots.

You will manage day-to-day social media, content calendars, email campaigns, CMS updates and paid campaigns, working closely with the Creative Consultant and Design Team.

Qualifications

• Diploma or degree in Marketing, Communications, Journalism, Digital Media or a related field.
• 2–3 years' proven experience in social media, digital marketing, communications or a similar role.
• Experience managing social media platforms, content calendars and digital campaigns.
• Experience managing paid advertising campaigns across Meta, Google and/or LinkedIn.
• Excellent copywriting, editing and proofreading skills.
• Strong understanding of social media platforms, trends and best practices.

Responsibilities

• Manage Hazendal's day-to-day social media presence across Instagram, Facebook and LinkedIn.
• Develop and execute social media content plans and campaign calendars.
• Create and coordinate digital content, including copywriting and video concepts.
• Schedule and publish content, ensuring timely delivery per campaigns.
• Coordinate photo and video shoots, including briefs and on-site coordination.
• Develop and execute email marketing campaigns and CMS updates.
• Manage Google Business Profiles, ensuring accuracy of information.
• Plan, implement and optimise paid digital campaigns across Meta, Google and LinkedIn.
• Monitor campaign performance and provide insights for weekly reporting.
• Analyse digital data and suggest improvements to boost engagement and ROI.

Skills

Social media

Content calendars

Paid campaigns

Copywriting

Analytics

SEO basics

CMS platforms

Email marketing

Team collaboration

Education

Marketing degree

Tools

Meta Business Suite

GA4

Google Business Profile

CRM systems

CMS platforms

Figma

Monday.com

Google Workspace

Microsoft 365

Job description

About the Role

Our Marketing team is looking for a passionate, energetic and digitally savvy Social Media & Communications Coordinator to play a key role in growing Hazendal's digital presence and ensuring engaging, consistent and on-brand communication across our various platforms.

The successful candidate will be responsible for the day-to-day management and execution of social media, digital communications, content creation and paid media activities across Hazendal Wine Estate, Hazendal Golf and Hazendal Wonderdal. This is a hands‑on role suited to someone who is equally comfortable developing creative ideas, writing compelling content, coordinating shoots, managing campaigns and analysing performance.

Experience within the hospitality, wine, tourism, luxury lifestyle or related industries will be advantageous.

Key Responsibilities

• Manage Hazendal's day-to-day social media presence across Instagram, Facebook and LinkedIn, ensuring content is engaging, relevant, consistent and aligned with brand guidelines.
• Develop and execute social media content plans and campaign calendars across Hazendal Wine Estate, Hazendal Golf and Hazendal Wonderdal.
• Create and coordinate digital content, including copywriting, captions, Reels, Stories, short–form video concepts and campaign content, working closely with the Creative Consultant and Design Team.
• Schedule and publish content across all social media platforms, ensuring timely delivery in line with campaign plans.
• Coordinate photo and video shoots, including shot lists, creative briefs, scheduling, styling, props and on‑site coordination.
• Develop and execute email marketing campaigns, including copywriting, image selection, briefing the Design Team and coordinating approvals.
• Assist with maintaining and updating website content using CMS platforms, liaising with digital agencies and developers where required.
• Manage Hazendal's Google Business Profiles, ensuring operating hours, imagery, products, menus, promotions and other information remain accurate and up to date.
• Plan, implement and optimise paid digital campaigns across Meta, Google and LinkedIn.
• Monitor campaign performance and contribute to weekly commercial marketing reporting by providing insights on reach, engagement, traffic, conversions and ROI.
• Analyse digital performance data and recommend improvements to increase audience engagement, campaign effectiveness and social media growth.
• Apply SEO best practices to website and digital content where appropriate.
• Prepare clear creative briefs and coordinate the production of digital marketing collateral with the Design Team.
• Contribute ideas and recommendations that strengthen Hazendal's digital presence, audience growth and overall commercial marketing performance.
• Ensure all digital communication is accurate, timely, on‑brand and aligned with Hazendal's overall marketing strategy.

Minimum Requirements

• Diploma or degree in Marketing, Communications, Journalism, Digital Media or a related field.
• 2–3 years' proven experience in social media, digital marketing, communications or a similar role.
• Experience managing social media platforms, content calendars and digital campaigns.
• Experience managing paid advertising campaigns, preferably across Meta, Google and/or LinkedIn.
• Excellent copywriting, editing and proofreading skills.
• Strong understanding of social media platforms, trends, algorithms and best practices.
• Ability to analyse digital performance data and use insights to improve campaign performance.
• Experience with Meta Business Suite, Google Analytics (GA4), Google Business Profile and digital reporting tools will be advantageous.
• Understanding of SEO principles and their application to digital content.
• Experience coordinating photography and video shoots and working with creative teams.
• Experience working with CMS platforms, email marketing platforms and CRM systems will be advantageous.
• Strong organisational and project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Proficiency in Google Workspace and Microsoft Office/Microsoft 365.
• Experience with Figma, Monday.com or similar collaboration and project management platforms will be advantageous.
• Experience working with marketing, creative or digital agencies will be advantageous.
• Experience within the hospitality, wine, tourism or luxury lifestyle sectors will be advantageous.

Portfolio Requirement

Applicants must submit a portfolio showcasing relevant social media, digital content and/or marketing work.

Key Competencies

• Creative thinking and strong visual awareness
• Excellent written and verbal communication
• Digital marketing and social media expertise
• Analytical and data-driven thinking
• Strong attention to detail
• Organisation and project management
• Initiative and problem‑solving
• Ability to work independently and collaboratively
• Ability to manage multiple projects in a fast‑paced environment
• Passion for hospitality, wine, lifestyle brands and compelling storytelling