Senior FMCG Category Analyst

Placements24; Sandton; Hybrid; ZAR 700,000 - 900,000; Full time

Benefits offered by this job

Bonuses

Hybrid work

Health benefits

Learning & development

Collaborative culture

Job summary

Placements24 is seeking a highly analytical Senior FMCG Category Analyst to provide strategic insights that shape category performance and drive business growth. This hybrid role focuses on data-driven recommendations across product assortment, pricing, and promotions.

You'll work with category managers and marketing to translate complex data into actionable guidance, monitor market dynamics, and support new product introductions with rigorous analysis and clear communication.

Qualifications

• Bachelor's degree in a quantitative field (Marketing, Statistics, Economics or Analytics).
• At least 4 years in category analysis, market research, or similar analytical FMCG role.
• Proficient in Excel, SQL, SPSS and data visualization tools; Tableau/Power BI preferred.
• Strong grasp of retail metrics, consumer data and market dynamics.

Responsibilities

• Analyze sales and market data to identify trends and opportunities in FMCG categories.
• Develop reports and presentations on category performance, insights, and strategic recommendations.
• Monitor competitive landscape and provide timely intelligence to management.
• Collaborate with category managers to forecast demand and support new product introductions.

Skills

Analytical thinking

Communication

Hybrid work readiness

Problem solving

Data interpretation

Education

Bachelor's degree in Marketing, Statistics, Economics, Business Analytics

Tools

Excel

SQL

SPSS

Tableau

Power BI

Job description

About the Role

Our client is seeking a highly analytical and results-driven Senior FMCG Category Analyst to provide strategic insights that shape category performance and drive business growth. This hybrid role requires a meticulous approach to data analysis, focusing on consumer behavior, market trends, and sales performance within the fast-moving consumer goods sector. You will work closely with category managers and marketing teams to translate complex data into actionable recommendations, influencing product assortment, pricing, and promotional strategies. The ideal candidate possesses strong quantitative skills, a deep understanding of the FMCG market, and the ability to communicate findings effectively in both remote and in-office settings.

Key Responsibilities

• Analyze sales data, market share, and consumer purchasing patterns to identify key trends and opportunities within FMCG categories.
• Develop comprehensive reports and presentations on category performance, insights, and strategic recommendations for management and category teams.
• Monitor competitive landscape and market dynamics to provide timely intelligence and strategic guidance.
• Collaborate with category managers to forecast demand, optimize product portfolios, and support new product introductions.
• Utilize advanced analytical tools and methodologies to uncover deeper consumer insights and drive data-informed decisions.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• Minimum of 4 years of experience in category analysis , market research, or a similar analytical role within the FMCG industry .
• Proficiency in data analysis software (e.g., Excel, SQL, SPSS) and data visualization tools (e.g., Tableau, Power BI).
• Strong understanding of retail metrics, consumer panel data, and market dynamics.
• Excellent analytical, problem-solving, and communication skills, comfortable in a hybrid work environment.

Benefits

• Competitive salary with performance-related bonuses.
• Hybrid work arrangement offering flexibility and work-life balance.
• Comprehensive health and wellness benefits package.
• Opportunities for continuous learning and professional development.
• A collaborative and data-driven team culture focused on achieving category excellence.