Luxury CRM & Client Lifecycle Lead

HotelJobs; Cape Town; On-site; ZAR 520,000 - 920,000; Full time

Job summary

Luxury Jewellery Brand in Cape Town is seeking a CRM & Client Communications Manager to design and implement client journeys across the full lifecycle, translating strategies into CRM campaigns and automated communications. You will manage ActiveCampaign day-to-day, ensure data integrity and coordinate personalised outreach with Sales Advisors.

We value 3–5 years in CRM, hands-on experience with ActiveCampaign, and a strong understanding of segmentation, testing and data privacy.

Qualifications

• 3–5 years in CRM, email marketing, lifecycle marketing or client communications.
• Practical experience using ActiveCampaign or comparable CRM.
• Experience building and managing automated email journeys.
• Good understanding of contacts, lists, fields, tags, segments and automation logic.
• Experience managing databases and maintaining accurate client information.
• Strong campaign-management and quality-control skills.
• Experience interpreting email and journey-performance data.
• Experience working with creative, sales and client-service teams.
• Experience in luxury, jewellery, hospitality, travel or another high-touch client environment would be advantageous.
• Working knowledge of POPIA and consent requirements would be advantageous.

Responsibilities

• Implement client communication journeys across stages from enquiry to post-purchase.
• Build and manage CRM campaigns and automations with ActiveCampaign.
• Coordinate with Sales Advisor and Client Care for personalised follow-ups.
• Maintain accurate client data, segmentation and subscription records.
• Monitor performance metrics and optimise journeys accordingly.
• Prepare regular reports with insights and recommended actions.
• Ensure communications are accurate, branded and mobile-friendly.
• Liaise with external partners for specialist CRM support.

Skills

CRM systems

ActiveCampaign

Lifecycle marketing

Email marketing

Data segmentation

Client communications

Stakeholder collaboration

Tools

ActiveCampaign

Job description

Luxury Jewellery Brand in Cape Town is seeking a CRM & Client Communications Manager to design and implement client journeys across the full lifecycle, translating strategies into CRM campaigns and automated communications. You will manage ActiveCampaign day-to-day, ensure data integrity and coordinate personalised outreach with Sales Advisors.

We value 3–5 years in CRM, hands-on experience with ActiveCampaign, and a strong understanding of segmentation, testing and data privacy.