Loyalty & Rewards Strategist – CRM & Gamification

Hollywoodbets; Durban; On-site; ZAR 420,000 - 700,000; Full time

Job summary

Hollywoodbets, based in Durban, seeks a Loyalty and Rewards Specialist to join the Purple Team in Umhlanga. You will spearhead loyalty strategy, CRM journeys, and gamified campaigns to boost retention and engagement in a fast-paced iGaming environment.

The role demands 2–3 years in operations/admin or marketing, familiarity with CRM/BI tools, and a driver’s license. You’ll collaborate with data, product, and creative teams to deliver compelling rewards and measurable ROI.

Qualifications

• Diploma or degree required.
• 2–3 years in Operations Admin or Support.
• 2–3 years in Marketing.
• 2–3 years experience in gamification or loyalty programs.
• Familiarity with gamification platforms, CRM systems, and BI tools.
• Valid driver’s license.

Responsibilities

• Develop and execute loyalty strategy aligned to retention and lifecycle goals.
• Design and manage CRM-based loyalty journeys with tiers and milestones.
• Collaborate with Data Analyst to improve loyalty mechanics based on insights.
• Plan monthly and seasonal reward campaigns with marketing calendars.
• Integrate gamified mechanics to boost player interaction and value.
• Track loyalty initiative performance and ROI metrics.
• Coordinate with Data Analyst and Product on reward innovations.

Skills

CRM & Loyalty Program Management

Data Analytics

Campaign Planning

Budget Management

Cross-Functional Collaboration

iGaming Industry Knowledge

Education

Diploma/Degree

Tools

BI Tools

CRM systems

Job description

Hollywoodbets, based in Durban, seeks a Loyalty and Rewards Specialist to join the Purple Team in Umhlanga. You will spearhead loyalty strategy, CRM journeys, and gamified campaigns to boost retention and engagement in a fast-paced iGaming environment.

The role demands 2–3 years in operations/admin or marketing, familiarity with CRM/BI tools, and a driver’s license. You’ll collaborate with data, product, and creative teams to deliver compelling rewards and measurable ROI.