Loyalty & Rewards Specialist

Hollywoodbets; Durban; On-site; ZAR 420,000 - 700,000; Full time

Job summary

Hollywoodbets, based in Durban, seeks a Loyalty and Rewards Specialist to join the Purple Team in Umhlanga. You will spearhead loyalty strategy, CRM journeys, and gamified campaigns to boost retention and engagement in a fast-paced iGaming environment.

The role demands 2–3 years in operations/admin or marketing, familiarity with CRM/BI tools, and a driver’s license. You’ll collaborate with data, product, and creative teams to deliver compelling rewards and measurable ROI.

Qualifications

• Diploma or degree required.
• 2–3 years in Operations Admin or Support.
• 2–3 years in Marketing.
• 2–3 years experience in gamification or loyalty programs.
• Familiarity with gamification platforms, CRM systems, and BI tools.
• Valid driver’s license.

Responsibilities

• Develop and execute loyalty strategy aligned to retention and lifecycle goals.
• Design and manage CRM-based loyalty journeys with tiers and milestones.
• Collaborate with Data Analyst to improve loyalty mechanics based on insights.
• Plan monthly and seasonal reward campaigns with marketing calendars.
• Integrate gamified mechanics to boost player interaction and value.
• Track loyalty initiative performance and ROI metrics.
• Coordinate with Data Analyst and Product on reward innovations.

Skills

CRM & Loyalty Program Management

Data Analytics

Campaign Planning

Budget Management

Cross-Functional Collaboration

iGaming Industry Knowledge

Education

Diploma/Degree

Tools

BI Tools

CRM systems

Job description

Responsibilities

Being a part of the Hollywood bets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywood bets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywood bets, not even the sky is the limit. Join our Team and let’s reach for the stars.

We have an amazing opportunity for a Loyalty and Rewards Specialist to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?

With Hollywood Bets You Will

Innovate and create as part of a like-minded, authentic Team eager to achieve goals.

Embrace challenges and the thrill of working in a vibrant and fast-paced industry.

Grow with our development plans and culture that allows you to further your career.

You Bring

• Valid driver’s license
• Diploma/Degree
• 2 – 3 Years Operations Admin or Support
• 2 -3 Years Marketing
• 2–3 years Experience in gamification, lifecycle rewards, or player retention strategy
• Familiarity with gamification platforms, CRM systems, and BI tools

What You’ll Do For The Brand

Operational

• Develop and execute the loyalty and rewards strategy aligned to Hollywood bets’ retention, engagement, and customer lifecycle objectives.
• Design and manage CRM-based loyalty journeys, including reward tiers, point accumulation, milestone recognition, and reactivation triggers.
• Collaborate with the Data Analyst team to analyze performance and implement insight-led improvements to loyalty mechanics.
• Plan and coordinate monthly and seasonal reward campaigns, ensuring alignment with marketing and promotional calendars.
• Integrate gamified mechanics (missions, tournaments, wheels, and challenges) to increase player interaction and entertainment value.
• Support promotional and retention campaigns with reward layers that boost participation and conversion.
• Track and report on the performance of all loyalty initiatives, including engagement, participation, retention, and ROI metrics.
• Maintain a live calendar of loyalty and rewards campaigns and communicate updates internally.
• Manage and monitor budget utilization for loyalty campaigns, ensuring cost-effectiveness and maximum ROI.
• Adjust loyalty mechanics based on player activity, churn risk, and behavioral insights obtained through CRM analytics.
• Collaborate with Retention, Product, and the Contact Centre to ensure all loyalty communications and experiences are consistent, compliant, and customer centric.
• Partner with Creative and Digital teams to deliver visually engaging loyalty content that supports brand identity.
• Support the integration of loyalty and rewards components into CRM workflows, ensuring accurate setup, QA, and campaign delivery.
• Coordinate with the Data Analyst and Product team to identify new opportunities for reward innovation, segmentation, and personalization.
• Research and evaluate competitor loyalty programmes and engagement strategies within the iGaming industry
• Prepare regular performance reports and dashboards to inform decisions and identify optimization opportunities.
• Ensure all loyalty activities support responsible gaming principles and comply with regulatory and internal governance standards.
• Any other related duties that may be required.

What You’ll Bring To The Team

• CRM & Loyalty Program Management
• Data Analytics & Performance Optimization
• Campaign Planning & Gamification
• Budget Management & ROI Tracking
• Cross-Functional Collaboration & Communication
• iGaming Industry Knowledge & Innovation

Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful.

About Us

Hollywoodbets is a sports and entertainment betting operator that was born and bred in Durban, South Africa. Whether you’re in one of our upmarket retail branches or online, our customers can conveniently place bets in style anytime, anywhere.

We’re proud to partner with local and international legends, from the Hollywoodbets Sharks and Brentford FC to iconic events like the Hollywoodbets Durban July. Being part of our Purple Team means being part of something bigger.

At Hollywoodbets, every day is a chance to learn, grow, and make an impact. We move fast, think big, and work together to turn bold ideas into reality. With passion, creativity, and a shared purpose, we bring our Purple Spirit to everything we do.

The opportunities here are endless. If you’re driven, curious, agile and ready to level up, there’s no limit to how far you can go with the Purple Team!