Social Media Marketing Lead

Placements24; Centurion; Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Competitive salary

Medical insurance

Dental insurance

Vision insurance

Generous leave

Remote work

Professional development

Job summary

Plac ements24 is seeking a seasoned Social Media Marketing Lead to elevate its online presence from Centurion. You will develop innovative strategies, create compelling content, and analyze performance to optimize campaigns across Facebook, Instagram, LinkedIn, TikTok, and more.

With 4+ years of experience, you will drive brand awareness, engagement, and alignment with broader marketing initiatives, while collaborating with a fast-paced team in a flexible work arrangement that includes remote

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 4 years of experience managing social media platforms and campaigns for a brand or organization.
• Demonstrated success in growing social media followings and engagement metrics.
• Strong understanding of social media analytics tools and reporting.
• Excellent written and verbal communication skills, with a creative flair for content creation.
• Ability to work independently and manage multiple priorities in a dynamic environment.

Responsibilities

• Develop, implement, and manage the company's social media strategy across all relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging and shareable content, including text, image, and video posts, that aligns with brand guidelines and marketing objectives.
• Monitor social media channels for industry trends, competitor activity, and customer feedback, responding promptly and professionally.
• Engage with the online community, foster discussions, and build relationships with followers and influencers.
• Analyze social media performance data using relevant tools, generating reports on key metrics, and providing insights for continuous improvement.
• Collaborate with the marketing team to ensure social media efforts are integrated with broader campaigns and initiatives.

Skills

Social media strategy

Content creation

Analytics & reporting

Community engagement

Project management

Education

Bachelor's degree in Marketing/Communications/PR

Tools

Social media analytics tools

Job description

About the Role

Our client is seeking an experienced and forward-thinking Social Media Marketing Lead to spearhead their social media presence from Centurion . This critical role involves developing and executing innovative social media strategies to increase brand awareness, drive community engagement, and support marketing campaigns. You will be responsible for managing all social media channels, creating compelling content, and analyzing performance to optimize results. This is a unique opportunity to shape the voice of the brand online and work within a fast-paced, creative marketing environment that encourages experimentation and data-driven decision-making.

Key Responsibilities

• Develop, implement, and manage the company's social media strategy across all relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging and shareable content, including text, image, and video posts, that aligns with brand guidelines and marketing objectives.
• Monitor social media channels for industry trends, competitor activity, and customer feedback, responding promptly and professionally.
• Engage with the online community, foster discussions, and build relationships with followers and influencers.
• Analyze social media performance data using relevant tools, generating reports on key metrics, and providing insights for continuous improvement.
• Collaborate with the marketing team to ensure social media efforts are integrated with broader campaigns and initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 4 years of experience managing social media platforms and campaigns for a brand or organization.
• Demonstrated success in growing social media followings and engagement metrics.
• Strong understanding of social media analytics tools and reporting.
• Excellent written and verbal communication skills, with a creative flair for content creation.
• Ability to work independently and manage multiple priorities in a dynamic environment.

Benefits

• Competitive salary package commensurate with experience.
• Comprehensive medical, dental, and vision insurance plans.
• Generous annual leave and public holiday allocation.
• Remote work flexibility, allowing for a great work-life balance.
• Opportunities for professional development and attending industry conferences in Centurion and beyond.