Lead Social Media Manager & Community Builder

Placements24; Randburg; On-site; ZAR 700,000 - 950,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits

Professional development

Dynamic team environment

Job summary

Placements24 in Randburg, Gauteng is seeking a Lead Social Media Manager & Community Builder to lead social media strategy, content creation, and community engagement across major platforms. The role focuses on growing brand visibility, driving meaningful conversations, and delivering data-driven insights to improve performance.

The ideal candidate has 5+ years in social media management, strong copywriting, and hands-on experience with scheduling and analytics tools.

Qualifications

• Bachelor's degree or related field required.
• 5+ years of social media management & community building experience.
• Proven track record in driving engagement & growth for consumer brands.
• Strong copywriting and visual storytelling abilities.

Responsibilities

• Develop and execute cross-platform social media strategies (Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create and curate high-quality content (texts, images, video, stories).
• Engage with followers and foster active online communities.
• Monitor trends and identify opportunities for participation across platforms.
• Analyze performance metrics and deliver actionable insights with reports.

Skills

Social media strategy

Community building

Content creation

Copywriting

Analytics & reporting

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Sprout Social

Hootsuite

Job description

About the Role

Our client, a fast-growing consumer brand, is seeking an energetic and experienced Lead Social Media Manager & Community Builder to join their marketing department in Randburg, Gauteng. This role is pivotal in developing and executing social media strategies that enhance brand visibility, foster customer engagement, and build a strong online community. You will be responsible for managing all social media channels, creating engaging content, interacting with followers, and analyzing performance metrics. The ideal candidate will possess a deep understanding of social media platforms, content creation, community management best practices, and data analysis, coupled with a passion for building authentic connections with audiences. Join us in Randburg and be at the forefront of our brand's digital presence.

Key Responsibilities

• Develop and implement comprehensive social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, curate, and manage engaging and high-quality content, including text, images, videos, and stories.
• Build and nurture an active and loyal online community by engaging with followers, responding to comments and messages, and fostering conversations.
• Monitor social media trends, conversations, and emerging platforms, identifying opportunities for brand participation.
• Analyze social media performance metrics using tools like Sprout Social or Hootsuite, providing regular reports and actionable insights.
• Collaborate with marketing, PR, and product teams to ensure social media efforts align with overall brand messaging and campaigns.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.
• Develop and implement crisis communication plans for social media.
• Stay up-to-date with the latest social media best practices, tools, and algorithm changes.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in social media management and community building, preferably for a consumer brand.
• Proven track record of developing and executing successful social media strategies that drive engagement and growth.
• Expertise in managing multiple social media platforms and using relevant scheduling and analytics tools.
• Excellent written and verbal communication skills, with a knack for crafting compelling social media copy.
• Strong understanding of visual storytelling and basic graphic design/video editing skills are a plus.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Experience with social media advertising and paid social campaigns.
• Demonstrated ability to build and manage online communities effectively.
• Knowledge of the Gauteng market dynamics is advantageous.

Benefits

• Lead a key function within a growing consumer brand in Randburg, Gauteng.
• Competitive salary and comprehensive benefits package.
• Opportunities for professional development and advanced training.
• Engage with a vibrant and growing customer base.
• A dynamic and supportive team environment.
• Contribute to shaping the brand's voice and online identity.