Lead E-commerce Social Media Strategist — Remote

Placements24; Cape Town; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work

Performance bonuses

Professional development

Job summary

Placements24 in Cape Town, Western Cape, is seeking an innovative Lead E-commerce Social Media Specialist. The role is remote-first with South Africa-wide flexibility, responsible for driving awareness, engagement, and sales across e-commerce channels.

You will conceptualize, execute, and analyze social media campaigns, manage content across platforms, and optimize paid ads while collaborating with marketing and design teams.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications or related field.
• 4+ years of proven social media management experience, preferably in e-commerce.
• Record of developing and executing social media strategies that drive engagement and sales.
• Experience with social media ads and ROI optimization.
• Strong content creation, copywriting and basic design skills.
• Ability to analyze data and translate insights into actions.
• Excellent communication, collaboration, and project management skills.

Responsibilities

• Develop and implement a cutting-edge social media strategy for e-commerce.
• Create and manage content across Instagram, Facebook, TikTok, Pinterest, and Twitter.
• Manage social media ad campaigns, budgets, targeting, and ROI.
• Monitor trends, competitors, and feedback for opportunities.
• Analyze performance metrics and report insights to leadership.
• Build an active online community and drive conversions.
• Collaborate with marketing, sales and design teams for brand consistency.
• Stay updated on platform updates and emerging technologies.

Skills

Social media management

Paid advertising

Content creation

Data analysis

Graphic design basics

Video editing

Project management

Communication

Hootsuite

Buffer

Sprout Social

Education

Bachelor's degree in Marketing, Digital Media, Communications

Tools

Hootsuite

Buffer

Sprout Social

Job description

Placements24 in Cape Town, Western Cape, is seeking an innovative Lead E-commerce Social Media Specialist. The role is remote-first with South Africa-wide flexibility, responsible for driving awareness, engagement, and sales across e-commerce channels.

You will conceptualize, execute, and analyze social media campaigns, manage content across platforms, and optimize paid ads while collaborating with marketing and design teams.