Lead E-commerce Social Media Strategist

Placements24; Mossel Bay; Presencial; ZAR 700.000 - 900.000; Jornada completa

Descripción de la vacante

Placements24 is seeking a Senior Social Media Strategist in Mossel Bay, Western Cape, to design and execute innovative social media strategies for an ecommerce brand. You will develop content calendars, manage campaigns, analyze performance, and drive engagement to boost online sales.

You will oversee content across Instagram, Facebook, TikTok, and LinkedIn, plan paid campaigns, monitor trends, and report on key metrics. A 5+ year track record in ecommerce social media is essential.

Formación

• Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or a related field.
• Minimum of 5 years of experience in social media strategy and management, with a strong focus on e-commerce.
• Proven track record of developing and executing successful social media campaigns that drive measurable results.
• In-depth knowledge of major social media platforms, their algorithms, and advertising capabilities.
• Excellent copywriting, editing, and content creation skills.
• Proficiency with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Buffer, native platform analytics).
• Strong analytical skills and the ability to interpret data to inform strategy.
• Experience with paid social media advertising and budget management.
• Creative thinking and a keen eye for visual aesthetics.
• Strong communication and interpersonal skills, with the ability to collaborate effectively.
• Familiarity with SEO and broader digital marketing concepts is a plus.

Responsabilidades

• Develop, implement, and manage comprehensive social media strategies aligned with e-commerce goals and brand positioning.
• Create, curate, and oversee the production of engaging and high-quality content across all relevant social media channels (e.g., Instagram, Facebook, TikTok, LinkedIn).
• Plan and execute paid social media advertising campaigns, optimizing for reach, engagement, and conversions.
• Monitor social media trends, platform updates, and competitor activities to identify opportunities and potential risks.
• Analyze social media performance data, providing regular reports on key metrics and insights for optimization.
• Engage with our client's online community, responding to comments, messages, and inquiries in a timely and brand-appropriate manner.
• Collaborate with marketing, design, and product teams to ensure cohesive messaging and integrated campaign execution.
• Manage social media budgets effectively and track spending against campaign objectives.
• Identify and engage with influencers and brand advocates to amplify reach and credibility.
• Stay current with emerging social media technologies and best practices to drive continuous improvement.
• Contribute to the overall digital marketing strategy, ensuring social media efforts support broader e-commerce objectives in Mossel Bay.

Conocimientos

Social media strategy

Content creation

Copywriting

Analytics

Budget management

Stakeholder collaboration

Educación

Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or related field

Herramientas

Hootsuite

Sprout Social

Buffer

Platform analytics

Descripción del empleo

Placements24 is seeking a Senior Social Media Strategist in Mossel Bay, Western Cape, to design and execute innovative social media strategies for an ecommerce brand. You will develop content calendars, manage campaigns, analyze performance, and drive engagement to boost online sales.

You will oversee content across Instagram, Facebook, TikTok, and LinkedIn, plan paid campaigns, monitor trends, and report on key metrics. A 5+ year track record in ecommerce social media is essential.