Lead E-commerce Content Creator

Placements24; Cape Town; In loco; ZAR 600.000 - 900.000; Tempo pieno

Vantaggi offerti da questo lavoro

Salary package based on experience

Medical aid and pension fund

Professional development opportunities

Descrizione del lavoro

Placements24 in Cape Town seeks a Lead E-commerce Content Creator to conceptualize, produce, and oversee content for product pages, social channels, and campaigns. You will lead a small team of creators, ensure on-brand and high-converting content, and collaborate with marketing, merchandising, and design to drive engagement.

The role emphasizes storytelling through visuals and words, a sharp eye for detail, and experience in fast-paced e-commerce.

Competenze

• Proven experience in content creation, copywriting, and visual production with a strong portfolio in e-commerce.
• Demonstrated experience in a leadership or senior content creation role.
• Excellent writing, editing, and proofreading skills with persuasive storytelling.
• Proficiency in photography and videography techniques, including lighting and composition.
• Experience with content management systems (CMS) and e-commerce platforms.
• Familiarity with SEO principles and best practices for content optimization.
• Strong organizational and project management skills, able to manage multiple projects.
• Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator).
• Ability to work collaboratively in a team environment and communicate effectively.
• Bachelor's degree in Marketing, Communications, Journalism, Fine Arts, or related field preferred.

Mansioni

• Lead development and execution of a content strategy for product pages, social media, email, and blog.
• Create compelling product descriptions, website copy, social posts, and marketing materials.
• Conceptualize and produce photography and videography for product showcases and campaigns.
• Manage the content calendar and ensure timely delivery of assets.
• Mentor and oversee junior content creators.
• Collaborate with marketing, merchandising, and design teams to align with brand guidelines.
• Optimize content for SEO to improve rankings and traffic.
• Stay updated on content marketing trends and platforms.
• Run A/B tests on content variations to improve UX and conversions.
• Maintain a consistent brand voice and visual identity across channels.

Conoscenze

Content creation

Copywriting

Visual production

Leadership

Editing & proofreading

Storytelling

Project management

Collaboration

Formazione

Bachelor's degree in Marketing/Communications/Journalism/Fine Arts or related field

Strumenti

CMS

E-commerce platforms

Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator)

Photography

Videography

Descrizione del lavoro

About the Role

Our client, a leading online retail brand situated in the vibrant city of Cape Town , is actively searching for a creative and highly skilled Lead E-commerce Content Creator. This is a crucial role responsible for conceptualizing, producing, and overseeing all visual and written content for the company's e-commerce platforms and associated marketing channels. The successful candidate will lead a small team of creators, ensuring that all content is on-brand, engaging, and optimized for conversion. If you have a passion for storytelling through visuals and words, a keen eye for detail, and experience in a fast‑paced e-commerce environment, this opportunity in Cape Town is perfect for you. You will be instrumental in shaping the brand's online presence and driving customer engagement through compelling content.

Key Responsibilities

• Lead the development and execution of a content strategy for all e-commerce product pages, social media, email marketing, and website blog.
• Create compelling and high-quality product descriptions, website copy, social media posts, and marketing materials.
• Conceptualize and produce visually appealing photography and videography for product showcases, lifestyle shoots, and promotional campaigns.
• Manage the content calendar, ensuring timely delivery of all content assets.
• Oversee the work of junior content creators, providing guidance, feedback, and mentorship.
• Collaborate with the marketing, merchandising, and design teams to ensure content aligns with brand guidelines and promotional objectives.
• Optimize content for SEO to improve search engine rankings and website traffic.
• Stay abreast of content marketing trends, emerging platforms, and best practices in e-commerce.
• Conduct A/B testing on content variations to enhance user experience and conversion rates.
• Maintain a consistent brand voice and visual identity across all content channels.

Requirements

• Proven experience in content creation, copywriting, and visual production, with a strong portfolio showcasing e-commerce work.
• Demonstrated experience in a leadership or senior content creation role.
• Excellent writing, editing, and proofreading skills with a knack for persuasive storytelling.
• Proficiency in photography and videography techniques, including lighting and composition.
• Experience with content management systems (CMS) and e-commerce platforms.
• Familiarity with SEO principles and best practices for content optimization.
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Proficiency in creative software such as Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator).
• Ability to work collaboratively in a team environment and communicate effectively.
• Bachelor's degree in Marketing, Communications, Journalism, Fine Arts, or a related field is preferred.

Benefits

• Our client offers an attractive salary package, reflecting the candidate's experience and contribution.
• A comprehensive benefits package is provided, including medical aid and pension fund contributions.
• Opportunities for professional growth and development are available through workshops and training programmes.

This role is based in our client's offices in Cape Town , offering a collaborative and inspiring work environment. Employees can expect to work with a passionate team dedicated to delivering exceptional online shopping experiences. This position is not remote, requiring full-time presence in the Cape Town office.