Lead Digital Content Creator - Media & PR (Remote First)

Placements24; Cape Town; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work

Flexible working hours

Professional development allowances

Global exposure

Job summary

Placements24 in Cape Town, South Africa, is seeking a Lead Digital Content Creator to spearhead our remote-first media and PR initiatives. Based in Cape Town, you will develop compelling digital content across video, blogs, social updates, and graphics.

You will lead strategy, script, shoot, edit, mentor junior creators, analyze performance, and stay ahead of trends, collaborating with marketing and PR in a distributed team.

Qualifications

• Proven experience (5+ years) as a Digital Content Creator or related role with a strong production portfolio.
• Expertise in video production and editing software.
• Proficiency in graphic design tools and storytelling.
• Strong writing, editing, and proofreading skills with SEO know-how.
• Experience managing content for multiple social platforms and remote collaboration.

Responsibilities

• Lead the creation of engaging and high-quality digital content across platforms.
• Develop and execute a comprehensive digital content strategy aligned with media and PR objectives.
• Conceptualize, script, shoot, and edit video content for campaigns and storytelling.
• Design graphics, infographics, and other assets.
• Write copy for blogs, social posts, and websites.
• Manage content calendar and ensure timely publication.
• Collaborate with marketing and PR to align with brand messaging.
• Analyze content performance and optimize strategies.
• Stay updated with latest content trends and tools.
• Mentor junior content creators in a distributed team.

Skills

Video production

Video editing

Graphic design

SEO & content optimization

Remote collaboration

Team leadership

Content strategy

Education

Bachelor's degree in Digital Media, Communications, Marketing, Fine Arts, or related field

Tools

Adobe Premiere Pro

Final Cut Pro

Adobe Photoshop

Adobe Illustrator

Google Analytics

Job description

About the Role

Our client is actively seeking a highly creative and results-oriented Lead Digital Content Creator to spearhead our remote-first media and PR initiatives. Based in Cape Town, Western Cape , this role is crucial for developing compelling digital content that resonates with our target audience and amplifies our brand's message across all online channels. You will be responsible for conceptualizing, producing, and managing a diverse range of digital assets, including video, infographics, blog posts, social media updates, and more. This position demands a blend of artistic vision, technical proficiency, and strategic thinking to ensure our content not only engages but also drives measurable outcomes. As a remote-first position, you will thrive in an environment that values autonomy, proactive communication, and digital collaboration. We are looking for an innovative individual who can lead by example and inspire others in a distributed team setting, ensuring a consistent and impactful online presence for our client.

Key Responsibilities

• Lead the creation of engaging and high-quality digital content across various platforms (website, social media, email, etc.).
• Develop and execute a comprehensive digital content strategy that aligns with our media and PR objectives.
• Conceptualize, script, shoot, and edit video content for promotional campaigns and brand storytelling.
• Design visually appealing graphics, infographics, and other digital assets.
• Write clear, concise, and compelling copy for blog posts, social media updates, and website content.
• Manage the content calendar, ensuring timely delivery and consistent publication schedules.
• Collaborate closely with the marketing and PR teams to ensure content aligns with overall brand messaging and campaign goals.
• Analyze content performance metrics and use insights to optimize future content strategies.
• Stay up-to-date with the latest digital content trends, tools, and best practices.
• Mentor and guide junior content creators within the remote team.

Requirements

• Proven experience (5+ years) as a Digital Content Creator, Content Manager, or similar role, with a strong portfolio showcasing digital and video production.
• Expertise in video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
• Proficiency in graphic design tools (e.g., Adobe Photoshop, Illustrator).
• Excellent writing, editing, and proofreading skills, with a knack for storytelling.
• Solid understanding of SEO principles and content optimization strategies.
• Experience managing social media platforms and developing content for each.
• Ability to work independently and manage projects effectively in a remote setting.
• Strong communication and collaboration skills, with experience working in a distributed team.
• A Bachelor's degree in Digital Media, Communications, Marketing, Fine Arts, or a related field is preferred.
• Knowledge of analytics tools (e.g., Google Analytics) to track content performance.

Benefits

This fully remote position offers a competitive salary, flexible working hours, and the opportunity to shape the digital narrative of a growing organization. Our client provides a supportive remote work culture, professional development allowances, and a platform to showcase your creative talents on a global scale. We believe in fostering a work environment where innovation thrives and employees feel empowered. Enjoy the freedom and flexibility of working from anywhere in South Africa , contributing to impactful media and PR campaigns, and growing your career with a forward-thinking company. You will have direct access to cutting-edge tools and technologies to support your creative endeavors.