Lead Content Strategist (Remote-First)

Placements24; Cape Town; Hybrid; ZAR 600,000 - 900,000; Full time

Job summary

Placements24 is recruiting a Lead Content Strategist for a rapidly growing e‑commerce platform. This fully remote-first position welcomes candidates from across South Africa, and focuses on developing a robust content strategy that aligns with marketing goals, builds brand authority, and drives user engagement.

You will lead a small but high-performing team, define content pillars, and oversee creation across blog, social, website and email channels.

Qualifications

• Proven track record in content strategy and storytelling.
• Strong editing and writing skills with attention to detail.
• Experience leading a small content team remotely.

Responsibilities

• Develop and execute a comprehensive content plan aligned with marketing goals.
• Define content pillars and oversee creation across blog, social, website and email.
• Analyze content performance and iterate to improve engagement and conversions.
• Coordinate the content calendar and ensure deadlines are met.

Skills

Content strategy

SEO optimization

Team leadership

Content calendar management

Job description

About the Role

Our client is a rapidly growing e-commerce platform seeking a talented Lead Content Strategist to spearhead content initiatives. This is a fully **Remote-First** position, welcoming candidates from across **South Africa**. You will be instrumental in developing and executing a comprehensive content strategy that aligns with marketing goals, enhances brand authority, and drives user engagement. This role requires a strategic thinker with a proven track record in creating compelling narratives, optimizing content for SEO, and managing a content calendar. You will lead a small but dedicated team, fostering a collaborative and high-performing environment. The Lead Content Strategist will be responsible for defining content pillars, overseeing content creation across various channels (blog, social media, website, email), and analyzing content performance to iterate and improve. If you are passionate about storytelling, possess exceptional writing and editing skills, and thrive in a remote setting, this is the perfect opportunity to make a significant impact.