Remote Lead Content Strategist: SEO & Brand Storytelling

Placements24; Cape Town; Hybrid; ZAR 600,000 - 900,000; Full time

Job summary

Placements24 is recruiting a Lead Content Strategist for a rapidly growing e‑commerce platform. This fully remote-first position welcomes candidates from across South Africa, and focuses on developing a robust content strategy that aligns with marketing goals, builds brand authority, and drives user engagement.

You will lead a small but high-performing team, define content pillars, and oversee creation across blog, social, website and email channels.

Qualifications

• Proven track record in content strategy and storytelling.
• Strong editing and writing skills with attention to detail.
• Experience leading a small content team remotely.

Responsibilities

• Develop and execute a comprehensive content plan aligned with marketing goals.
• Define content pillars and oversee creation across blog, social, website and email.
• Analyze content performance and iterate to improve engagement and conversions.
• Coordinate the content calendar and ensure deadlines are met.

Skills

Content strategy

SEO optimization

Team leadership

Content calendar management

Job description

Placements24 is recruiting a Lead Content Strategist for a rapidly growing e‑commerce platform. This fully remote-first position welcomes candidates from across South Africa, and focuses on developing a robust content strategy that aligns with marketing goals, builds brand authority, and drives user engagement.

You will lead a small but high-performing team, define content pillars, and oversee creation across blog, social, website and email channels.