Junior Digital Marketing Specialist

Placements24; Gqeberha; Hybrid; ZAR 180,000 - 300,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Professional development

Dynamic team culture

Port Elizabeth office

Paid time off

Career growth

Team-building events

Modern office

Brand growth exposure

Job summary

Placements24 is seeking a proactive Junior Digital Marketing Specialist to join our growing team in Port Elizabeth, Eastern Cape. This entry-level role offers hands-on experience across social media, content marketing, email campaigns, and paid advertising in a dynamic startup environment.

You will develop and execute campaigns, analyze performance with Google Analytics, and collaborate with the design team to produce engaging assets.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Strong willingness to learn and passion for digital marketing.
• Excellent written and verbal communication skills.
• Basic understanding of SEO and content marketing.
• Experience with email marketing platforms is a plus.
• Proficiency in using Google Analytics to track website performance.

Responsibilities

• Assist planning and execution of digital marketing campaigns.
• Manage and grow social media profiles across platforms (Facebook, Instagram, LinkedIn).
• Create engaging content for social media, blogs, and email newsletters.
• Monitor social media trends and identify engagement opportunities.
• Conduct keyword research and assist with SEO optimization for website content.
• Support creation and management of email marketing campaigns.
• Track, analyze, and report on campaign performance using tools like Google Analytics.
• Assist with setup and monitoring of paid advertising campaigns (Google Ads, Social Media Ads).
• Collaborate with the design team to create visually appealing marketing assets.
• Stay up-to-date with the latest digital marketing trends and best practices.

Skills

Analytical skills

Creative mindset

Strong communication

Team player

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Email marketing platforms

Job description

About the Role

Our client, an innovative e-commerce startup, is seeking a proactive and creative Junior Digital Marketing Specialist to join their growing team in Port Elizabeth, Eastern Cape . This is an exciting opportunity for a recent graduate passionate about digital marketing to contribute to impactful campaigns, drive online growth, and gain hands-on experience across various marketing channels. You will be involved in developing and executing strategies for social media, content marketing, email campaigns, and paid advertising. The role offers a dynamic work environment with a blend of in-office collaboration and remote flexibility. We are looking for an individual with strong analytical skills, a creative mindset, and a desire to learn and grow within the digital marketing space. Your contributions will directly impact brand awareness, customer engagement, and sales growth.

Key Responsibilities

• Assist in the planning and execution of digital marketing campaigns.
• Manage and grow social media profiles across relevant platforms (e.g., Facebook, Instagram, LinkedIn).
• Create engaging content for social media, blogs, and email newsletters.
• Monitor social media trends and identify opportunities for engagement.
• Conduct keyword research and assist with SEO optimization for website content.
• Support the creation and management of email marketing campaigns.
• Track, analyze, and report on campaign performance using tools like Google Analytics.
• Assist with the setup and monitoring of paid advertising campaigns (e.g., Google Ads, Social Media Ads).
• Collaborate with the design team to create visually appealing marketing assets.
• Stay up-to-date with the latest digital marketing trends and best practices.

Requirements

• A Bachelor's degree in Marketing, Communications, Business, or a related field.
• A strong passion for digital marketing and a willingness to learn.
• Excellent written and verbal communication skills.
• Familiarity with major social media platforms and their advertising capabilities.
• Basic understanding of SEO principles and content marketing.
• Experience with email marketing platforms is a plus.
• Proficiency in using Google Analytics to track website performance.
• Creative thinking and problem-solving abilities.
• Strong organizational skills and attention to detail.
• Ability to work effectively both independently and as part of a team.

Benefits

• Competitive salary and performance-based incentives.
• Health and wellness benefits.
• Opportunities for professional development and training in digital marketing.
• A dynamic and supportive team culture in Port Elizabeth .
• Exposure to a fast‑paced e-commerce environment.
• Paid time off and company holidays.
• Potential for career advancement within a growing startup.
• Modern office facilities and necessary digital tools.
• Team-building events and workshops.
• Contribute to exciting brand growth initiatives.