Internal Technical Sales Consultant - HEAT PUMPS & More...

West Coast Personnel; Cape Town; On-site; ZAR 420,000 - 560,000; Full time

Job summary

West Coast Personnel seeks an experienced internal/technical sales professional in South Africa to drive revenue from high-value enquiries and manage a robust CRM-driven pipeline. The role emphasizes solution-based selling to B2B customers in solar and heating sectors, with a focus on growing relationships with installers, distributors, and resellers.

The ideal candidate has 5+ years in internal or trade sales, strong product knowledge, and a proven track record of meeting sales targets.

Qualifications

• Must have strong technical product sales experience and solution-based selling.
• Experience in B2B sales with plumbers, contractors, installers, or resellers.
• Experience with CRM systems and quoting tools.

Responsibilities

• Manage and convert incoming sales enquiries into revenue.
• Prepare, manage, and follow up on high-value quotations.
• Build and grow relationships with installers, plumbers, contractors, and resellers.
• Proactively identify opportunities to increase sales within existing accounts.
• Drive consistent achievement of monthly sales targets and KPIs.
• Maintain and actively manage pipeline using CRM systems.
• Provide technical product advice and solutions to clients.
• Support and contribute to sales strategy, pricing, and customer engagement improvements.
• Collaborate with management to identify growth opportunities in the market.
• Stay up to date with product knowledge (heat pumps, solar water heating systems) and industry trends.

Job description

Responsibilities

• Manage & convert incoming sales enquiries into revenue
• Prepare, manage, & follow up on high-value quotations
• Build & grow relationships with installers, plumbers, contractors, & resellers
• Proactively identify opportunities to increase sales within existing accounts
• Drive consistent achievement of monthly sales targets & KPIs
• Maintain & actively manage pipeline using CRM systems
• Provide technical product advice & solutions to clients
• Support & contribute to sales strategy, pricing, & customer engagement improvements
• Collaborate with management to identify growth opportunities in the market
• Stay up to date with product knowledge (heat pumps, solar water heating systems) & industry trends

Requirements – non negotiables

• Grade 12 (Matric)
• Diploma Sales, business, & technical qualification
• Trade-related qualification in plumbing, electrical, or similar (advantageous)
• Sales or CRM training/certifications (advantageous)
• 5+ years’ experience in internal sales / technical sales / trade sales in solar, heat pumps, plumbing, electrical, or renewable energy sectors
• Strong understanding of technical product sales and solution-based selling
• Background in wholesalers / distributors (e.g. trade counter or internal sales roles)
• Proven track record of consistently achieving or exceeding sales targets
• Strong experience dealing with B2B customers (plumbers, contractors, installers, resellers)
• Experience working with CRM systems, quoting tools, or ERP/accounting software
• Strong commercial understanding (pricing, margins, upselling)
• Fluent in English and Afrikaans
• Highly self-driven, results-oriented, and confident in a sales environment
• Experience contributing to sales process improvements or strategy
• Own reliable car