Inbound Lead Response / Call Center Agent

WMS Secure; Johannesburg; On-site; ZAR 201,000 - 312,000; Full time

Job summary

A customer-focused service provider in Johannesburg is seeking an Inbound Lead Response Agent. The role involves contacting potential customers from inbound sources and converting inquiries into sales while providing excellent customer experiences. Candidates should have a Matric qualification, at least 3 years of sales experience, and proficiency in English and Afrikaans. The successful individual will possess strong communication and problem-solving skills, along with a target-oriented mindset. This role is crucial for achieving lead conversion and improving campaign performance.

Qualifications

• Minimum Matric qualification required.
• Essential sales experience in telesales or internal sales.
• Knowledge of debt counselling is advantageous.
• English and Afrikaans speaking, with English as the first language.
• 3 years minimum sales, tele sales, and call center experience.
• Experience in financial services, preferably insurance.

Responsibilities

• Contact leads from inbound sources such as website inquiries and ads.
• Understand customer needs and provide product information.
• Qualify leads and update the CRM system accurately.
• Persuade and guide prospects towards conversions.
• Meet daily/weekly targets for calls and conversions.
• Handle sales queries and escalate complex cases.
• Ensure compliance with policies and maintain professionalism.
• Provide feedback on lead quality and campaign performance.

Skills

Strong verbal communication

Persuasive skills

Customer-centric approach

Good organizational skills

Active listening

Basic computer knowledge

CRM tools

Target-oriented

Education

Matric

Tools

MS Office

CRM tools

Job description

Inbound Lead Response Agent is responsible for contacting potential customers who have expressed interest in products or services through inbound channels (website inquiries, online forms, campaigns, advertisements, etc.). This role involves reaching out to these leads, understanding their requirements, providing accurate information, and converting inquiries into sales or qualified opportunities while ensuring excellent customer experience.

Location: Kempton Park

Key Responsibilities

• Call and follow up with leads generated through inbound sources (website, ads, campaigns, referrals, etc.).
• Understand customer needs and provide suitable information on products or services.
• Qualify leads and update CRM with accurate customer details and call outcomes.
• Persuade and guide prospects towards conversions (sales, appointments, or sign-ups).
• Maintain daily/weekly lead call targets, conversion ratios, and follow‑up schedules.
• Handle sales queries, objections, and escalates complex cases to Management.
• Ensure compliance with company policies and always maintain professionalism.
• Work closely with Management / Team Leader to provide feedback on lead quality and campaign performance.

Educational & Experience Requirements

• Minimum: Matric.
• Sales experience in telesales or internal sales is essential.
• Debt counselling knowledge is an advantage.
• English and Afrikaans Speaking (English first language)
• Sales, Tele Sales and Call Centre experience
• Sales (minimum 3 years)
• Financial services, preferably insurance
• Strong verbal communication and persuasive skills

Skills & Competencies

• Strong verbal communication and persuasive skills.
• Strong written communication – English first language required.
• Active listening and ability to build rapport quickly.
• Customer-centric approach with problem‑solving mindset.
• Good organizational and follow‑up skills.
• Basic computer knowledge (MS Office, CRM tools).
• Target‑oriented with ability to work in a fast‑paced environment.