Inbound Lead Qualification Specialist - Email Nurture Pro

TransPerfect; Cape Town; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A leading global company is seeking a Lead Qualification Specialist to manage inbound leads and nurture unqualified prospects toward sales readiness. This role requires 2–4 years of inside sales or email marketing experience, with strong communication skills and familiarity with marketing automation tools like HubSpot and Marketo. The ideal candidate will thrive in a dynamic B2B environment, focusing on lead management and enhancing the prospect experience. You will work collaboratively with teams to continuously improve lead qualification processes.

Qualifications

• 2–4 years of experience in inside sales, lead development, or B2B email marketing.
• At least 1–2 years of experience qualifying and nurturing inbound leads in a B2B environment.
• Strong written communication skills in English and other languages are a plus.

Responsibilities

• Manage all incoming leads from various sources.
• Assess lead quality and determine the appropriate action.
• Conduct research on leads to identify key contacts.
• Execute email nurturing sequences using MAT platforms.
• Provide feedback on lead quality and outreach performance.

Skills

Inside sales experience

Lead qualification

Email marketing

CRM management

Communication skills

Organizational skills

B2B technology understanding

Tools

HubSpot

Marketo

Salesforce

Job description

A leading global company is seeking a Lead Qualification Specialist to manage inbound leads and nurture unqualified prospects toward sales readiness. This role requires 2–4 years of inside sales or email marketing experience, with strong communication skills and familiarity with marketing automation tools like HubSpot and Marketo. The ideal candidate will thrive in a dynamic B2B environment, focusing on lead management and enhancing the prospect experience. You will work collaboratively with teams to continuously improve lead qualification processes.