IMC Lead: Growth, Campaigns & Insights

Sanlam Limited; Cape Town; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Sanlam Limited, via Glacier by Sanlam, invites applications for an Integrated Marketing Communications Lead to design and deliver multi‑channel campaigns that build brand, improve customer experience, and drive growth. You will translate business priorities into integrated plans, coordinating with Brand, Communications, Design, Events, Business Development and Product teams.

You will lead strategy, oversee execution, manage paid media, coordinate agencies, measure performance, and help evolve

Qualifications

• Degree in Marketing, Business Management, Communications, Commerce, Digital Marketing, or Brand Management.
• 7-10 years marketing experience.
• 5+ years integrated campaign experience.
• Proven paid media experience.
• Strong agency management experience.
• Campaign strategy experience.
• Digital marketing experience.

Responsibilities

• Marketing - Optimisation: Develop and/or deliver a plan for significant aspects of a product, service, or marketing area.
• Marketing Communications - Optimisation: Create marketing communications plans across all media to support the business plan and increase sales.
• Digital Marketing Plan Execution - Optimisation: Manage large digital marketing campaigns and related execution tasks.
• Marketing Campaign Development - Optimisation: Plan, coordinate, supervise activities relating to campaigns.
• Brand - Optimisation: Develop and/or deliver a plan for an individual brand under guidance.

Skills

Marketing Commercialization

Campaign Management

Data Collection and Analysis - Market

Data Management Techniques - Marketing

Media Management and Utilization

Brand Management and Development

Education

Undergraduate Degree / Honours Tertiary Degree

Job description

Sanlam Limited, via Glacier by Sanlam, invites applications for an Integrated Marketing Communications Lead to design and deliver multi‑channel campaigns that build brand, improve customer experience, and drive growth. You will translate business priorities into integrated plans, coordinating with Brand, Communications, Design, Events, Business Development and Product teams.

You will lead strategy, oversee execution, manage paid media, coordinate agencies, measure performance, and help evolve