Strategic Growth Leader—Integrated Campaigns

The Home Agency; Cape Town; On-site; ZAR 900,000 - 1,400,000; Full time

Job summary

IMA in Cape Town is seeking a Head of Strategy to lead strategy across advertising, retail, shopper marketing, packaging, digital and social projects. You will develop insight-led platforms and advise clients to meet business objectives, while strengthening the agency’s strategic capability through people and processes.

You’ll collaborate with clients and partners to shape distinctive work, guide creative teams from briefing to delivery, and mentor colleagues to grow in strategy and client

Qualifications

• Experience in strategy, planning or strategic accounts at a creative, advertising, media or integrated marketing agency.
• Ability to connect audience insight, brand purpose, and business goals into effective strategies.
• Understanding of how campaigns work across advertising, retail, shopper marketing, packaging, digital and social channels.
• Ability to write inspiring briefs, simplify complexity, and influence decisions.

Responsibilities

• Strategic Leadership: Develop insight-led strategies, briefs and campaign platforms that meet client and audience needs.
• Client Advisory: Advise senior clients with clear, commercially relevant counsel.
• Integrated Planning: Connect advertising, retail, shopper marketing, packaging, digital and social channels into cohesive brand experiences.
• Creative Partnership: Guide creative teams from briefing through delivery to produce distinctive, effective work.
• Research, Insight and Effectiveness: Use customer, cultural, category, brand and market insight to identify opportunities, measure success and guide recommendations.
• Growth and Team Development: Support pitches, mentor colleagues and improve agency effectiveness and commercial performance.

Skills

Strategic Leadership

Client Advisory

Integrated Planning

Creative Partnership

Research & Insight

Job description

IMA in Cape Town is seeking a Head of Strategy to lead strategy across advertising, retail, shopper marketing, packaging, digital and social projects. You will develop insight-led platforms and advise clients to meet business objectives, while strengthening the agency’s strategic capability through people and processes.

You’ll collaborate with clients and partners to shape distinctive work, guide creative teams from briefing to delivery, and mentor colleagues to grow in strategy and client