Senior Brand Design Lead

Sanlam

Cape Town

On-site

ZAR 600,000 - 900,000

Full time

2 days ago

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Job summary

Glacier by Sanlam seeks a Senior Design Specialist to elevate Glacier's visual communications across channels and touchpoints. You will guard the corporate identity and ensure every creative piece reflects Glacier's premium, trusted, and innovative positioning.

Collaborate with Brand, Communications, IMC, Events and Digital teams to translate business goals into compelling visual solutions engaging advisers, clients and stakeholders. Hands-on design with governance and improvement.

Qualifications

Degree, Diploma or Certificate in graphic design, visual communication, multimedia design, creative design, or related discipline.
5-10 years design experience.
Strong portfolio demonstrating both print and digital design capability.
Experience working with brand guidelines and corporate identities.
Experience in a marketing or corporate environment.
Advanced Adobe Creative Suite: Illustrator, InDesign, Photoshop.
Presentation design (PowerPoint).
Digital asset creation.
Basic video and motion design advantageous.
Understanding of user experience and digital design principles.
Working knowledge of AI-enabled creative tools advantageous.

Responsibilities

Level 7 optimisation: Develop and/or deliver a plan for significant aspects of a product, service, or marketing area under guidance from senior colleagues.
Marketing Communications: Create marketing communications plans across all media to support the business plan and increase sales.
Digital Marketing Plan Execution: Manage large, top‑of‑funnel digital marketing campaigns and several aspects of the execution plan, such as creating concepts and contents, setting audiences and value propositions, and integrating digital channels.
Marketing Campaign Development: Manage a few campaigns (advertising, promotion, other marketing) and negotiate service‑level agreements to ensure successful campaigns and value for money. Plan, coordinate, and supervise activities relating to campaigns.
Brand: Develop and/or deliver a plan for an individual brand under guidance from senior colleagues.
Required Skills: Marketing Commercialization – Advanced.
Campaign Management: Advanced; implement PR, product development, and sales to create, execute, monitor, and measure marketing programs.
Data Collection and Analysis - Marketing: Expert; collect, process, and analyze marketing data to inform strategy and enhance campaign effectiveness.
Data Management Techniques - Marketing: Expert; collect, analyze, and interpret marketing data to measure campaign effectiveness, understand customer behavior, identify trends, and inform data-driven marketing strategies.
Media Management and Utilization: Advanced; assess and utilize media channels and opportunities.
Brand Management and Development: Advanced; manage and develop all aspects of a brand to ensure it achieves its full impact and value.
General Experience: Minimum 5 years of experience.
Managerial Experience: Supervision of junior colleagues (7-12 months).
Education: Undergraduate Degree / Honours Tertiary Degree.
Behavioural Competencies: Manages Complexity, Business Insight, Plans and Aligns, Cultivates Innovation, Drives Results, Communicates Effectively.