Integrated Marketing Communications Lead

Sanlam Limited; Cape Town; Vor Ort; ZAR 900.000 - 1.300.000; Vollzeit

Zusammenfassung

Sanlam Limited, via Glacier by Sanlam, invites applications for an Integrated Marketing Communications Lead to design and deliver multi‑channel campaigns that build brand, improve customer experience, and drive growth. You will translate business priorities into integrated plans, coordinating with Brand, Communications, Design, Events, Business Development and Product teams.

You will lead strategy, oversee execution, manage paid media, coordinate agencies, measure performance, and help evolve

Qualifikationen

• Degree in Marketing, Business Management, Communications, Commerce, Digital Marketing, or Brand Management.
• 7-10 years marketing experience.
• 5+ years integrated campaign experience.
• Proven paid media experience.
• Strong agency management experience.
• Campaign strategy experience.
• Digital marketing experience.

Aufgaben

• Marketing - Optimisation: Develop and/or deliver a plan for significant aspects of a product, service, or marketing area.
• Marketing Communications - Optimisation: Create marketing communications plans across all media to support the business plan and increase sales.
• Digital Marketing Plan Execution - Optimisation: Manage large digital marketing campaigns and related execution tasks.
• Marketing Campaign Development - Optimisation: Plan, coordinate, supervise activities relating to campaigns.
• Brand - Optimisation: Develop and/or deliver a plan for an individual brand under guidance.

Kenntnisse

Marketing Commercialization

Campaign Management

Data Collection and Analysis - Market

Data Management Techniques - Marketing

Media Management and Utilization

Brand Management and Development

Ausbildung

Undergraduate Degree / Honours Tertiary Degree

Jobbeschreibung

Integrated Marketing Communications Lead

• Careers
• Working at Sanlam
• How we recruit
• Join Talent Community

Log-In Job Description Integrated Marketing Communications Lead Posting Start Date: 20/10/2026 Job Location: South Africa

Who are we?

Glacier by Sanlam brings together leading experts and respected financial services companies to meet clients’ investment needs. We deliver focused investment services through specialist teams, partner with acclaimed financial intermediaries and pride ourselves on our superior products and solutions and high quality service. We offer a comprehensive range of investment solutions, designed to assist in the creation and preservation of wealth. Our offering encompasses local investments, including fixed term investments and investments with guarantees, international investments, retirement saving solutions, and retirement income solutions. While each solution has its own distinct purpose, they all share the world‑class quality and commitment that have come to distinguish Glacier.

Purpose of the Role

Leads integrated marketing initiatives, using customer and market insights to design and deliver campaigns that build brand, improve experience, and support business growth.

The Integrated Marketing Communications (IMC) Lead is responsible for translating Glacier's business priorities into integrated marketing campaigns that drive awareness, engagement, adoption, retention and growth.

Acting as a strategic marketing partner to the business, the IMC Lead develops and delivers multi‑channel campaigns that connect Glacier's products, solutions, thought leadership and capabilities with intermediaries and clients.
The role is responsible for campaign strategy, planning, execution oversight, channel integration, paid media management, agency coordination, campaign optimization and performance measurement.

Working across Brand, Communications, Design, Events, Business Development and Product teams, the IMC Lead ensures Glacier's marketing activity is strategically aligned, insight‑driven, commercially focused and measurable.

The incumbent will play a critical role in evolving Glacier's marketing maturity and establishing best‑in‑class integrated marketing capability.

Qualifications and Experience

• Degree in Marketing, Business Management, Communications, Commerce, Digital Marketing, or Brand Management
• 7-10 years marketing experience
• 5+ years integrated campaign experience
• Proven paid media experience
• Strong agency management experience
• Campaign strategy experience
• Digital marketing experience

Overview of Role Responsibilities (Level 1-13)

Marketing- Level 7 - Optimisation
Develop and/or deliver a plan for significant aspects of a product, service, or marketing area under guidance from senior colleagues.

Marketing Communications- Level 7 - Optimisation
Create marketing communications plans across all media to support the business plan and increase sales.

Digital Marketing Plan Execution- Level 7 - Optimisation
Manage large, top‑of‑funnel digital marketing campaigns and several aspects of the execution plan, such as creating concepts and contents, setting audiences and value propositions, and integrating digital channels.

Marketing Campaign Development- Level 7 - Optimisation
Manage a few campaigns (advertising, promotion, other marketing) and negotiate service‑level agreements to ensure successful campaigns and value for money. Plan, coordinate, and supervise activities relating to campaigns.

Brand- Level 7 - Optimisation
Develop and/or deliver a plan for an individual brand under guidance from senior colleagues.

Required Skills

Marketing Commercialization - Advanced
Works at an advanced level to develop a commercial proposition that meets and maximises the needs of the client and the overall market. Typically works independently and provides guidance.

Campaign Management - Advanced
Works at an advanced level to implement public relations, product development, and sales to create, execute, monitor, and measure marketing programs directed at specifically targeted audiences. Typically works independently and provides guidance.

Data Collection and Analysis - Marketing - Expert
Operates as a recognized expert to collect, process, and analyze marketing data to inform strategy and enhance campaign effectiveness. Typically known as a subject matter authority.

Data Management Techniques - Marketing - Expert
Operates as a recognized expert to collect, analyze, and interpret marketing data from various sources to measure marketing campaign effectiveness, understand customer behavior, identify trends, and inform data‑driven marketing strategies. Typically known as a subject matter authority.

Media Management and Utilization - Advanced
Works at an advanced level to assess and utilize media channels and opportunities in order to gain maximum benefit for the brand, product or service. Typically works independently and provides guidance.

Brand Management and Development - Advanced
Works at an advanced level to manage and develop all aspects of a brand to ensure it achieves its full impact and value in the market. Typically works independently and provides guidance.

General Experience

Experience enables job holder to deal with the majority of situations and to advise others (Minimum 5 years)

Managerial Experience

Experience of general supervision of more junior colleagues (7 to 12 months)

Education

Undergraduate Degree / Honours Tertiary Degree

Required Behavioural Competencies

Manages Complexity Business Insight Plans and Aligns Cultivates Innovation Drives Results Communicates Effectively

The Sanlam Group is committed to achieving transformation and embraces diversity. This commitment is what drives us to achieve a diverse, inclusive and equitable workplace as we believe that these are key components to ensuring a thriving and sustainable business in South Africa. The Group's Employment Equity plan and targets will be considered as part of the selection process.

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