Hybrid Paid Media Lead — App Traffic & Growth

Takealot Group; Cape Town; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid working model

Staff discount

Birthday leave

Mentorship programme

Online learning access

Job summary

Takealot Group is seeking a Paid Media Lead to drive high-quality traffic to Takealot's app and increase orders from first-time buyers. You will manage large-scale paid media across search, social, display, and programmatic channels, aligning campaigns with growth targets in a fast-paced, on-demand delivery environment.

The ideal candidate is data-driven, strategic, and collaborative, with deep experience in Google Ads, Meta Ads, and attribution models, and a track record of improving ROI and

Qualifications

• Minimum 5-7 years of experience managing large-scale paid media campaigns in on-demand/e-commerce/app environments.
• Strategic paid media development across search, social, display and programmatic channels.
• Data-driven optimization with strong analytics to hit ROI targets.
• Leadership and cross-functional collaboration with creative, analytics, CRM and product teams.
• Deep technical expertise in Google Ads, Meta Ads, and attribution models.
• Innovation-focused to stay ahead of trends while maintaining cost efficiency.

Responsibilities

• Create and oversee a cohesive paid media strategy aligned with marketing and business objectives.
• App Traffic Growth: drive initiatives to increase app traffic and orders.
• Plan, execute, and optimize multi-channel paid campaigns to hit revenue and order targets.
• Manage Cost Per Order and ensure channel ROI.
• Expand market share across regions with paid media.
• Collaborate with creative, analytics, CRM, and product teams to improve campaigns.
• Identify audience segments for personalized ad experiences.
• Lead agency/vendor partnerships for high-performing campaigns.
• Develop robust reporting on campaign performance and revenue growth.
• Stay ahead of digital advertising trends and technologies.

Skills

Data-driven

Leadership

Attention to Detail

Innovative Thinking

Industry Insight

Technical Expertise

Education

Marketing/Statistics/Math/CS degree

Tools

Google Ads

Meta Ads

Attribution Models

Programmatic

Job description

Takealot Group is seeking a Paid Media Lead to drive high-quality traffic to Takealot's app and increase orders from first-time buyers. You will manage large-scale paid media across search, social, display, and programmatic channels, aligning campaigns with growth targets in a fast-paced, on-demand delivery environment.

The ideal candidate is data-driven, strategic, and collaborative, with deep experience in Google Ads, Meta Ads, and attribution models, and a track record of improving ROI and