Senior Media Buyer

Profile Personnel Ltd; South Africa; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Profile Personnel Ltd is seeking a Senior Media Buyer to own paid media across multiple brands and platforms in South Africa. You will manage substantial budgets, analyse performance, and drive profitable revenue growth through Google Ads and Meta Ads.

The role emphasizes hands-on campaign management, data analysis, and collaboration with marketing and e-commerce teams to align campaigns with business objectives. Strong Excel and budgeting skills are essential.

Qualifications

• Minimum 5 years' paid media experience.
• Strong hands-on experience with Google Ads and Meta Ads.
• Experience managing substantial advertising budgets.
• Experience in an e-commerce or performance marketing environment.
• Strong analytical, reporting and problem-solving skills.
• Advanced Excel capability.
• Commercially minded with a strong focus on measurable results.

Responsibilities

• Build, launch and manage paid media campaigns across multiple platforms.
• Monitor campaign performance and make ongoing adjustments to improve results.
• Manage audience targeting, bidding strategies and budget allocation.
• Test creatives, audiences and campaign structures to identify opportunities for improvement.
• Scale high-performing campaigns and address underperforming campaigns.
• Manage monthly media budgets and ensure spend remains within approved limits.
• Analyse campaign data and optimise ROAS, CPA, CAC, conversion rates and revenue generation.
• Forecast media spend and expected returns.
• Prepare accurate weekly and monthly performance reports.
• Provide actionable insights, recommendations and early identification of risks or opportunities.
• Support product launches, promotions and seasonal campaigns through paid media.
• Work closely with internal marketing and e-commerce teams to align campaigns with business objectives.

Skills

Analytical thinking

Budget management

Results-oriented

Multitasking

Tools

Google Ads

Meta Ads

Excel

Takealot Advertising

Amazon Advertising

Google Analytics

Job description

We are seeking a results-driven Senior Media Buyer to take ownership of paid media activity across multiple brands and platforms.

This is a highly analytical and commercially focused role, responsible for managing media budgets, optimising campaign performance and driving profitable revenue growth. The successful candidate will have strong hands-on experience across Google Ads and Meta Ads, with a proven ability to analyse data, optimise campaigns and maximise return on investment.

Key Responsibilities

• Build, launch and manage paid media campaigns across multiple platforms.

• Monitor campaign performance and make ongoing adjustments to improve results.

• Manage audience targeting, bidding strategies and budget allocation.

• Test creatives, audiences and campaign structures to identify opportunities for improvement.

• Scale high-performing campaigns and address underperforming campaigns.

• Manage monthly media budgets and ensure spend remains within approved limits.

• Analyse campaign data and optimise ROAS, CPA, CAC, conversion rates and revenue generation.

• Forecast media spend and expected returns.

• Prepare accurate weekly and monthly performance reports.

• Provide actionable insights, recommendations and early identification of risks or opportunities.

• Support product launches, promotions and seasonal campaigns through paid media.

• Work closely with internal marketing and e-commerce teams to align campaigns with business objectives.

Minimum Requirements

• Minimum 5 years' paid media experience.

• Strong hands-on experience with Google Ads and Meta Ads.

• Proven experience managing substantial advertising budgets.

• Experience within an e-commerce or performance marketing environment.

• Strong analytical, reporting and problem-solving skills.

• Advanced Excel capability.

• Commercially minded with a strong focus on measurable results.

• Ability to manage multiple campaigns and priorities simultaneously.

Advantageous

• Experience with Takealot Advertising.

• Experience with Amazon Advertising.

• Google Analytics experience.

• Exposure to FMCG, health, wellness or supplement brands.

Key Competencies

• Data-driven and analytical

• Commercially focused

• Results-oriented and accountable

• Strong attention to detail

• Proactive and self-motivated

• Strong problem-solving ability

• Effective prioritisation and time management