Hybrid Digital Advertising Manager - Polokwane

Placements24; Polokwane; Híbrido; ZAR 850.000 - 1.250.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary package

Medical coverage and retirement plans

Professional growth opportunities

Descripción de la vacante

Placements24 is seeking a Digital Advertising Manager to lead paid media campaigns from Polokwane. You will develop and optimize strategies across Google Ads, social channels, and programmatic platforms, managing significant budgets and delivering measurable ROI.

The ideal candidate has 5+ years in digital advertising, strong analytics, and a track record in financial services. The role offers a hybrid schedule with a Polokwane office and competitive compensation.

Formación

• Minimum 5 years of progressive digital advertising experience.
• Proven expertise across Google Ads, social media & programmatic.
• In-depth knowledge of campaign setup, optimization & analytics.
• Proficiency with Google Analytics and data visualization tools.
• Strong analytical, problem-solving & strategic thinking skills.
• Excellent communication and presentation abilities.
• Experience in the financial services industry is desirable.
• Hybrid work arrangement in Polokwane.

Responsabilidades

• Develop and implement a robust digital advertising strategy aligned with business goals and target audience.
• Manage and optimize paid campaigns across various channels, including Google Ads, social media advertising (Facebook, Instagram, LinkedIn), programmatic display, and video advertising.
• Oversee budget allocation and ensure efficient spend to maximize ROI and ROAS.
• Conduct in-depth performance analysis, tracking key metrics, and generating regular reports with actionable insights.
• Perform continuous A/B testing on ad creatives, targeting parameters, and landing pages to optimize campaign effectiveness.
• Collaborate with creative teams to develop compelling ad copy and visuals that resonate with target audiences.
• Stay current with the latest digital advertising trends, platform updates, and industry best practices.
• Manage relationships with advertising vendors and technology partners as needed.
• Ensure all advertising efforts comply with relevant regulations and industry standards.

Conocimientos

Digital advertising

Analytics

AB testing

Budget management

Strategic thinking

Communication

Educación

Bachelor's degree in Marketing

Herramientas

Google Ads

Facebook Ads

LinkedIn Ads

Google Analytics

Programmatic platforms

Descripción del empleo

Placements24 is seeking a Digital Advertising Manager to lead paid media campaigns from Polokwane. You will develop and optimize strategies across Google Ads, social channels, and programmatic platforms, managing significant budgets and delivering measurable ROI.

The ideal candidate has 5+ years in digital advertising, strong analytics, and a track record in financial services. The role offers a hybrid schedule with a Polokwane office and competitive compensation.