HubSpot Support, Training & Adoption Lead

Wilderness; Wes-Kaap; On-site; ZAR 450,000 - 650,000; Full time

Job summary

Wilderness in Cape Town seeks a HubSpot Support Specialist to be the go-to expert for internal teams using HubSpot across B2C and B2B operations. You will combine hands-on technical support with training and enablement, ensuring teams get the most from the platform.

You’ll split time between helpdesk support, creating training materials and demo videos, configuring workflows, and providing in-person guidance to optimize HubSpot adoption and data quality across the business.

Qualifications

• 2+ years of CRM or technical support experience.
• Strong understanding of HubSpot functionality (workflows, automation, reporting, data management, custom fields).
• Proven experience resolving technical issues in a support role with a ticketing system.
• Experience creating training materials and teaching others technical concepts.
• Experience with B2B and/or B2C sales and marketing workflows preferred.
• Comfortable with video creation tools or willingness to learn quickly.

Responsibilities

• Respond to support tickets and resolve user queries related to HubSpot functionality, setup and troubleshooting.
• Provide rapid support via helpdesk ticketing system, Slack and email.
• Troubleshoot workflow automation, form configurations, and reporting issues.
• Assist with configuring and optimizing HubSpot workflows, automation and data structures where issues arise.
• Handle level 1 integration troubleshooting and elevate complex integration issues to the Head of CRM.
• Maintain documentation of issues, resolutions and best practices.
• Escalate complex technical issues appropriately.
• Deliver live training sessions and workshops for new and existing users.
• Conduct on-site, in-person training at Johannesburg office locations when required (occasionally Cape town too).
• Create training materials including documentation, guides and how-to articles tailored to different user groups.
• Produce demo videos showcasing HubSpot features and best practices.
• Develop and maintain a knowledge base of FAQs, processes and troubleshooting guides.
• Adapt training to different audiences and skill levels (sales, marketing, operations teams, B2C and B2B users).
• Manage user access, permissions and role assignments.
• Create and optimize reports and dashboards for team visibility.
• Monitor and improve data quality standards.
• Make system optimizations and improvements within defined scope.
• Support data hygiene across B2C and B2B pipelines.
• Track and report on helpdesk metrics: common issues, resolution time, ticket volume and trends.
• Identify recurring problems and areas for improvement across helpdesk, training effectiveness, and user workflows.
• Provide insights to the Head of CRM on system health, adoption challenges and opportunities.
• Recommend changes or optimizations to address user pain points.
• Monitor feedback from users, training sessions, and adoption initiatives to inform improvements.
• Highlight areas where process changes, automation, or additional training could improve efficiency.
• Support team adoption of new HubSpot features and process changes.
• Communicate system updates and new capabilities to end users.
• Act as the bridge between internal teams and the Head of CRM on operational needs.
• Help key stakeholders understand HubSpot capabilities and how to use them effectively.

Skills

Clear communication

Training delivery

Stakeholder management

Problem solving

Video production

Documentation writing

Education

HubSpot Certification (Sales/Marketing/Service Hub)

Tools

HubSpot

Ticketing system

Job description

Wilderness in Cape Town seeks a HubSpot Support Specialist to be the go-to expert for internal teams using HubSpot across B2C and B2B operations. You will combine hands-on technical support with training and enablement, ensuring teams get the most from the platform.

You’ll split time between helpdesk support, creating training materials and demo videos, configuring workflows, and providing in-person guidance to optimize HubSpot adoption and data quality across the business.