Head of Performance Marketing (PPC & SEO) - Remote

Blacksmith Agency LLC; Polokwane; Remote; ZAR 900,000 - 1,500,000; Full time

Job summary

Blacksmith Agency is seeking a Senior Performance Marketing Manager to lead the PPC and SEO functions. This management seat directs a PPC strategist and an SEO strategist, owning strategy, quality standards, and client outcomes.

You will set the vision for how budgets are allocated as accounts scale. You will be the primary client-facing owner for performance when accounts underperform, and you’ll shape the hiring plan for the department, including first-round interviews within the coming

Qualifications

• 7+ years across paid media and SEO, with ownership of channel strategy.
• Experience managing agency accounts and leading a small team.
• Strong client-facing communication and diagnostic skills.
• Proven ability to diagnose performance issues and guide strategy.

Responsibilities

• Own channel strategy for PPC and SEO; guide budgets as accounts scale.
• Set quality standards, audits, reporting, and ensure accountability.
• Lead hiring plans and conduct first-round interviews for the team.
• Be the client-facing owner when accounts underperform and drive outcomes.

Skills

Paid media management

SEO management

People management

Client relationship management

Strategic planning

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency is seeking a Senior Performance Marketing Manager to lead the PPC and SEO functions. This management seat directs a PPC strategist and an SEO strategist, owning strategy, quality standards, and client outcomes.

You will set the vision for how budgets are allocated as accounts scale. You will be the primary client-facing owner for performance when accounts underperform, and you’ll shape the hiring plan for the department, including first-round interviews within the coming