Head of Performance Marketing - PPC & SEO (Remote)

Blacksmith Agency LLC; Middelburg; Remote; ZAR 1,200,000 - 2,000,000; Full time

Job summary

Blacksmith Agency is seeking a Senior Performance Marketing Manager to lead our PPC and SEO practice. You will own channel strategy, budget allocation, and the overall performance of client accounts. The PPC and SEO strategists report to you, while they execute campaigns under your guidance.

You will be the client-facing owner for underperforming accounts, set quality standards, and contribute to hiring the department. This is a management role, not an IC role.

Qualifications

• 7+ years across paid media and SEO.
• Ability to own channel strategy; not hands-on implementer.
• Experience managing multiple accounts in an agency setting.

Responsibilities

• Own channel strategy and budget allocation as accounts scale.
• Oversee PPC and SEO strategists; set quality standards and reviews.
• Ensure honest reporting and GA4 accuracy; diagnose underperforming accounts.

Skills

Team leadership

Paid media

SEO

Client management

GA4

Google Ads

Meta Ads

Microsoft Ads

Agency experience

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency is seeking a Senior Performance Marketing Manager to lead our PPC and SEO practice. You will own channel strategy, budget allocation, and the overall performance of client accounts. The PPC and SEO strategists report to you, while they execute campaigns under your guidance.

You will be the client-facing owner for underperforming accounts, set quality standards, and contribute to hiring the department. This is a management role, not an IC role.