Head of Performance

Manpower Group; Gauteng; On-site; ZAR 1,200,000 - 2,100,000; Full time

Job summary

ManpowerGroup Malta is seeking a seasoned Head of Paid Media to drive strategy across paid search, social, and programmatic channels. The role leads a high-performing team and works with internal stakeholders to set channel plans, budgets and targets.

The ideal candidate has a minimum of 10 years in paid media, with leadership experience and deep hands-on expertise in Google Ads, Meta and LinkedIn, plus programmatic and GA4 analytics. Apply today.

Qualifications

• 10+ years' experience in paid media and performance marketing.
• At least 4 years' leadership or team management experience.
• Strong hands-on expertise in Google Ads, Meta and LinkedIn.
• Working knowledge of programmatic advertising.
• Proven experience managing large advertising budgets across multiple markets.
• Strong analytical capabilities, including GA4, attribution models and conversion tracking.
• Experience working with lead generation and conversion-focused marketing funnels.
• A degree in Marketing, Business or a related field.

Responsibilities

• Develop and lead paid media strategies across paid search, paid social, programmatic and emerging digital channels.
• Establish channel plans, budgets and performance targets in collaboration with internal stakeholders.
• Lead, mentor and develop a team of performance marketing and channel specialists.
• Oversee campaign performance across Google Ads, Meta, LinkedIn and other relevant platforms.
• Take ownership of marketing measurement, including tracking, attribution and performance reporting.
• Implement a structured test-and-learn approach to continuously improve campaign effectiveness.
• Optimise the full marketing funnel in collaboration with the CRM and Lifecycle Marketing function, from initial lead generation through to enrolment.
• Manage relationships with advertising platforms, media partners and other key stakeholders.
• Monitor budget allocation, campaign performance, brand safety and account management processes.
• Remain hands-on with campaign audits, campaign development, optimisation and coaching.
• Analyse performance data, identify opportunities for improvement and present strategic recommendations to senior leadership and business units.

Skills

Paid media strategy

Team leadership

Google Ads

Meta Ads

LinkedIn Ads

Programmatic

GA4 analytics

Attribution modeling

Lead generation funnels

Budget management

Education

Degree in Marketing

Tools

GA4

Attribution tools

Job description

Key Responsibilities

• Develop and lead paid media strategies across paid search, paid social, programmatic and emerging digital channels.
• Establish channel plans, budgets and performance targets in collaboration with internal stakeholders.
• Lead, mentor and develop a team of performance marketing and channel specialists.
• Oversee campaign performance across Google Ads, Meta, LinkedIn and other relevant platforms.
• Take ownership of marketing measurement, including tracking, attribution and performance reporting.
• Implement a structured test-and-learn approach to continuously improve campaign effectiveness.
• Optimise the full marketing funnel in collaboration with the CRM and Lifecycle Marketing function, from initial lead generation through to enrolment.
• Manage relationships with advertising platforms, media partners and other key stakeholders.
• Monitor budget allocation, campaign performance, brand safety and account management processes.
• Remain hands-on with campaign audits, campaign development, optimisation and coaching.
• Analyse performance data, identify opportunities for improvement and present strategic recommendations to senior leadership and business units.

Minimum Requirements

• 10+ years' experience in paid media and performance marketing.
• At least 4 years' experience in a leadership or team management role.
• Strong hands-on expertise in Google Ads, Meta and LinkedIn advertising platforms.
• Working knowledge of programmatic advertising.
• Proven experience managing large advertising budgets across multiple markets.
• Strong analytical capabilities, including experience with GA4, attribution models and conversion tracking.
• Experience working with lead generation and conversion-focused marketing funnels.
• A degree in Marketing, Business or a related field.

Advantageous

• Relevant digital advertising platform certifications.
• Experience within the higher education or EdTech industry.
• Previous experience in an agency environment.

The Ideal Candidate

You are a performance marketing expert who leads by example, combining strong technical knowledge with the ability to develop and motivate a high-performing team.

You are commercially minded, analytical and comfortable managing multiple priorities in a fast-paced environment. You understand how different digital channels work together and know how to translate data into actionable strategies that drive business results.

Please note that only suitable candidates will be contacted.