Head of Marketing – Luxury Travel Growth & Partnerships

Make it Good; Cape Town; Hybrid; ZAR 95,000 - 120,000; Full time

Benefits offered by this job

13th cheque

22 days leave

Travel perks

Company events

Job summary

Make it Good, a luxury travel company in Cape Town, is seeking a performance-led Head of Marketing to own the direct-client pipeline, budget, and targets. You will steer a small, collaborative team across digital, brand and content, harnessing data to drive growth and measurable outcomes.

The role is hybrid (1 day from home) with international travel and a salary band of R95 000 - R120 000 CTC plus a performance bonus.

Qualifications

• 8+ years in marketing with leadership experience
• Evidence of owning pipeline or revenue targets
• Experience marketing to high-net-worth audiences (ideally international)
• Hands-on paid media, analytics and attribution skills
• Strong CRM and marketing automation experience (HubSpot)

Responsibilities

• Build direct-client pipeline and own marketing strategy, budget, and targets
• Grow paid media into new markets and ad formats
• Drive SEO and GEO visibility for leads
• Build partnerships with luxury clubs and brands
• Test new direct channels including direct mail
• Run HubSpot CRM, segmentation, lead scoring and long-cycle nurture
• Own website performance, conversion, tracking and attribution
• Support sales with campaigns, materials and events
• Oversee brand, content and PR to drive leads
• Lead a small team and hire a digital marketer

Skills

Marketing leadership

Team management

Budget management

Performance marketing

CRM & automation

Tools

HubSpot

Job description

Make it Good, a luxury travel company in Cape Town, is seeking a performance-led Head of Marketing to own the direct-client pipeline, budget, and targets. You will steer a small, collaborative team across digital, brand and content, harnessing data to drive growth and measurable outcomes.

The role is hybrid (1 day from home) with international travel and a salary band of R95 000 - R120 000 CTC plus a performance bonus.