Head Of Marketing - Cape Town

HotelJobs; Cape Town; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

HotelJobs in Cape Town is seeking a strategic Head of Marketing to lead marketing across its brand portfolio. The role focuses on brand strategy, customer engagement and revenue growth, ensuring each brand has a distinctive identity while supporting the group’s commercial objectives.

The candidate will drive annual marketing plans, budgets and promotional calendars, while leveraging insights to improve effectiveness and ROI across channels.

Qualifications

• Senior marketing leadership experience, preferably in hospitality or consumer brands.
• Ability to define brand positioning and drive campaigns across channels.
• Proven track record in managing budgets and delivering commercial results.

Responsibilities

• Develop and implement marketing strategies across the portfolio.
• Define brand positioning, target audiences and campaign priorities.
• Lead integrated campaigns across digital, social, email and PR.
• Oversee content, partnerships and in-venue promotions to grow revenue.
• Monitor marketing performance and manage agencies and budgets.

Skills

Senior leadership

Brand development

Digital marketing

Campaign management

Budget management

Stakeholder management

Education

Marketing/Communication/Business degree

Job description

Restaurant & Hospitality Group based in Cape Town is looking for a strategic and commercially minded Head of Marketing to lead marketing across its brand portfolio . The successful candidate will drive brand strategy, customer engagement and revenue growth ; ensuring each brand maintains a distinctive identity while supporting the group’s commercial objectives.

Duties

Marketing Strategy & Brand Management

• Develop and implement marketing strategies across the portfolio.
• Define brand positioning, target audiences and campaign priorities.
• Maintain consistent brand standards across customer touchpoints.
• Develop annual marketing plans, budgets and promotional calendars.
• Research customer behaviour, market trends and competitor activity to identify growth opportunities.

Campaigns & Customer Engagement

• Lead integrated campaigns across digital, social media, email, public relations and in-venue channels.
• Oversee content creation, photography, video and promotional material.
• Support new openings, menu launches, events and seasonal promotions.
• Develop partnerships and collaborations that strengthen brand awareness.
• Work with operational teams to ensure campaigns translate into compelling guest experiences.
• Support customer retention, loyalty and database marketing initiatives.

Commercial Performance & Leadership

• Set marketing objectives and measure campaign performance against agreed targets.
• Monitor expenditure and assess return on marketing investment.
• Use customer insights and performance data to improve marketing effectiveness.
• Lead and develop the marketing team.
• Manage agencies, creative partners and external suppliers.
• Collaborate with senior management, operations and finance to align marketing with business priorities.

Requirements

• Relevant qualification in Marketing, Communications, Business or a related field.
• Proven senior marketing leadership experience, preferably within restaurants, hospitality, lifestyle or consumer brands.
• Experience managing multiple brands and integrated marketing campaigns.
• Strong understanding of digital marketing, brand development and customer engagement.
• Demonstrated ability to manage budgets and deliver measurable commercial results.
• Excellent leadership, communication and stakeholder management skills.
• Strong analytical ability combined with creative judgement.
• Experience managing internal teams, agencies and external suppliers.
• Ability to balance strategic planning with hands-on execution.
• Strong organisational skills and the ability to manage competing priorities.