Head of Marketing

Craven Cottage CC; Cape Town; On-site; ZAR 1,000,000 - 1,600,000; Full time

Job summary

Craven Cottage CC is seeking a senior marketing leader to shape and drive marketing strategy across its brand portfolio in a hospitality context. The role focuses on defining brand positioning, audience targeting and campaign priorities, while maintaining consistent brand standards across guest touchpoints.

You will lead integrated campaigns across digital channels, oversee content creation, and support openings, events and seasonal promotions.

Qualifications

• Marketing, Communications, or Business degree or equivalent.
• 5+ years of senior marketing leadership experience, preferably in hospitality, restaurants, lifestyle or consumer brands.
• Experience managing multiple brands and integrated marketing campaigns.
• Strong understanding of digital marketing, brand development and customer engagement.
• Demonstrated ability to manage budgets and deliver measurable commercial results.
• Excellent leadership, communication and stakeholder management skills.
• Strong analytical ability combined with creative judgement.
• Experience managing internal teams, agencies and external suppliers.
• Ability to balance strategic planning with hands-on execution.
• Strong organisational skills and the ability to manage competing priorities.

Responsibilities

• Develop and implement marketing strategies across the portfolio.
• Define brand positioning, target audiences and campaign priorities.
• Maintain consistent brand standards across customer touchpoints.
• Develop annual marketing plans, budgets and promotional calendars.
• Research customer behaviour, market trends and competitor activity to identify growth opportunities.
• Lead integrated campaigns across digital, social media, email, PR and in-venue channels.
• Oversee content creation, photography, video and promotional material.
• Support new openings, menu launches, events and seasonal promotions.
• Develop partnerships and collaborations to strengthen brand awareness.
• Work with operational teams to ensure campaigns translate into guest experiences.
• Support customer retention, loyalty and database marketing initiatives.
• Set marketing objectives and measure campaign performance against targets.
• Monitor expenditure and assess return on marketing investment.
• Use customer insights and performance data to improve marketing effectiveness.
• Lead and develop the marketing team.
• Manage agencies, creative partners and external suppliers.
• Collaborate with senior management, operations and finance to align marketing with business priorities.

Skills

Marketing leadership

Digital marketing

Brand development

Customer engagement

Budget management

Leadership

Stakeholder management

Analytics

Creative judgement

Team management

Strategic planning

Education

Marketing/Communications/Business degree

Job description

Duties:

Marketing Strategy & Brand Management:

• Develop and implement marketing strategies across the portfolio.
• Define brand positioning, target audiences and campaign priorities.
• Maintain consistent brand standards across customer touchpoints.
• Develop annual marketing plans, budgets and promotional calendars.
• Research customer behaviour, market trends and competitor activity to identify growth opportunities.

Campaigns & Customer Engagement:

• Lead integrated campaigns across digital, social media, email, public relations and in-venue channels.
• Oversee content creation, photography, video and promotional material.
• Support new openings, menu launches, events and seasonal promotions.
• Develop partnerships and collaborations that strengthen brand awareness.
• Work with operational teams to ensure campaigns translate into compelling guest experiences.
• Support customer retention, loyalty and database marketing initiatives.

Commercial Performance & Leadership:

• Set marketing objectives and measure campaign performance against agreed targets.
• Monitor expenditure and assess return on marketing investment.
• Use customer insights and performance data to improve marketing effectiveness.
• Lead and develop the marketing team.
• Manage agencies, creative partners and external suppliers.
• Collaborate with senior management, operations and finance to align marketing with business priorities.

Requirements:

• Relevant qualification in Marketing, Communications, Business or a related field.
• At least 5+ years proven senior marketing leadership experience, preferably within restaurants, hospitality, lifestyle or consumer brands.
• Experience managing multiple brands and integrated marketing campaigns.
• Strong understanding of digital marketing, brand development and customer engagement.
• Demonstrated ability to manage budgets and deliver measurable commercial results.
• Excellent leadership, communication and stakeholder management skills.
• Strong analytical ability combined with creative judgement.
• Experience managing internal teams, agencies and external suppliers.
• Ability to balance strategic planning with hands-on execution.
• Strong organisational skills and the ability to manage competing priorities.