GTM Operations Manager ( Go-To-Market)

Communicate Finance; Wes-Kaap; On-site; ZAR 600,000 - 1,000,000; Full time

Job summary

Communicate Finance in South Africa seeks a results-focused GTM Operations specialist to optimise revenue processes. You will support Sales, Marketing and Customer Success, manage CRM data, and build dashboards to drive strategic decisions.

The role emphasizes forecasting, pipeline management and governance, requiring 3–5 years' experience and strong analytics. Collaboration with leadership and cross-functional teams is essential to improve efficiency and revenue growth.

Qualifications

• 3–5 years' experience in GTM Operations, Revenue, Sales, Marketing or Business Operations.
• Bachelor's degree in business, Commerce, Marketing, Data Analytics, Information Systems or a related field.
• Experience with CRM platforms such as Salesforce, HubSpot or Microsoft Dynamics.
• Strong analytical and reporting skills with data-driven recommendations.
• Experience with forecasting, pipeline management and operational planning.
• Strong stakeholder management and cross-functional collaboration skills.
• Excellent problem-solving abilities and process improvement experience.

Responsibilities

• Supporting and optimising go-to-market strategies across Sales, Marketing and Customer Success teams.
• Managing CRM platforms, revenue systems and data processes to ensure operational efficiency.
• Building dashboards and reporting frameworks to provide actionable business insights.
• Analysing pipeline performance, conversion metrics and revenue trends.
• Improving lead management, territory planning and sales process effectiveness.
• Streamlining workflows and implementing automation to increase productivity.
• Collaborating with leadership teams on forecasting, planning and performance measurement.
• Ensuring data integrity and governance across all GTM functions.

Skills

GTM Operations

Revenue Operations

Sales Operations

Marketing Operations

Data Analytics

Forecasting

Cross-functional collaboration

Education

Bachelor's degree

Tools

Salesforce

HubSpot

Microsoft Dynamics

Power BI

Tableau

Looker

Job description

Experience:

• Supporting and optimising go-to-market strategies across Sales, Marketing and Customer Success teams
• Managing CRM platforms, revenue systems and data processes to ensure operational efficiency
• Building dashboards and reporting frameworks to provide actionable business insights
• Analysing pipeline performance, conversion metrics and revenue trends
• Improving lead management, territory planning and sales process effectiveness
• Streamlining workflows and implementing automation to increase productivity
• Collaborating with leadership teams on forecasting, planning and performance measurement
• Ensuring data integrity and governance across all GTM functions.

What We're Looking For:

• Minimum 3-5 years' experience in GTM Operations, Revenue Operations, Sales Operations, Marketing Operations or Business Operations
• Bachelor's degree in business, Commerce, Marketing, Data Analytics, Information Systems or a related field
• Experience working with CRM platforms such as Salesforce, HubSpot or Microsoft Dynamics
• Strong analytical and reporting skills with the ability to translate data into strategic recommendations
• Experience with forecasting, pipeline management and operational planning
• Strong stakeholder management and cross-functional collaboration skills
• Excellent problem-solving abilities and process improvement experience

Bonus Points For:

• Salesforce Administrator, HubSpot Operations Hub or related certifications
• Experience with BI tools such as Power BI, Tableau, Looker or similar platforms
• Familiarity with marketing automation and revenue intelligence tools
• Experience within SaaS, technology, B2B or high-growth environments
• Knowledge of SQL, data modelling or advanced business analytics