Growth Product Lead, Self-Serve (Remote-First AI Tools)

Jobgether; South Africa; Remote; ZAR 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Remote-first

Global team

Conference opportunities

AI-driven solutions exposure

Flexible working arrangements

Job summary

Jobgether is seeking a Product Lead, Self-Serve Growth in South Africa to drive acquisition, activation and revenue across self-serve digital experiences. You will own the end-to-end customer journey, collaborating with engineering, design, marketing, and sales to deliver measurable product improvements.

You will design growth journeys for developer ecosystems and AI-powered tools, optimize onboarding, and lead experimentation with data-driven decisions to expand self-serve revenue and account

Qualifications

• 5-8+ years in growth, growth product management, lifecycle marketing, or funnel optimization roles.
• Proven success driving user acquisition and growth funnels in B2B SaaS or developer-focused businesses with self-serve or PLG models.
• Experience with developer tools, APIs, data products, or other technical audiences.
• Deep understanding of how engineers discover, evaluate, adopt, and integrate technical products.
• Track record of building high-performing websites that generate demand and conversions, owning outcomes.

Responsibilities

• Own and optimize the complete self-serve funnel: signup, trial, activation, paid conversion, and expansion.
• Lead product roadmap for website and app UI; define priorities with engineering and design.
• Turn the website into a strong customer acquisition channel through messaging, content, and narratives.
• Design product-led growth journeys across developer ecosystems and AI platforms.
• Improve onboarding with documentation, SDKs, and code examples.
• Develop data strategies using usage signals and firmographics for personalized onboarding.
• Partner with Revenue Operations to prioritize qualified prospects.
• Establish experimentation framework with hypotheses, A/B tests, funnel analysis, scaling wins.
• Collaborate with product marketing, engineering, design, customer success, RevOps, and sales.
• Monitor metrics like signup-to-activation, trial-to-paid, self-serve revenue, and funnel velocity.

Skills

Growth product

B2B SaaS

Developer tools

Product-led growth

Analytics

AB testing

Cross-functional leadership

Experimentation

Product ownership

AI tooling

Tools

Amplitude

Mixpanel

GA4

SQL

Job description

Jobgether is seeking a Product Lead, Self-Serve Growth in South Africa to drive acquisition, activation and revenue across self-serve digital experiences. You will own the end-to-end customer journey, collaborating with engineering, design, marketing, and sales to deliver measurable product improvements.

You will design growth journeys for developer ecosystems and AI-powered tools, optimize onboarding, and lead experimentation with data-driven decisions to expand self-serve revenue and account