Growth Marketing Specialist

CambriLearn Online School; South Africa; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A forward-thinking education organization is seeking a Growth Marketing Specialist to lead initiatives that increase qualified traffic and improve conversion rates. The ideal candidate will have extensive experience in SEO and digital marketing, alongside analytical skills to support data-driven strategies. You will be responsible for implementing effective SEO strategies, managing email campaigns, and optimizing landing pages for better performance. Join a global team dedicated to innovative learning solutions.

Qualifications

• 7+ years’ hands-on experience in growth, SEO, or digital marketing.
• Proven success improving organic rankings, traffic, and conversions.
• Strong understanding of technical SEO, on-page optimisation, and link-building best practices.

Responsibilities

• Plan and implement SEO strategies that drive organic visibility and lead generation.
• Conduct keyword research, technical audits, and content optimisation.
• Develop and manage email marketing and automation campaigns.

Skills

Growth Marketing

SEO

Digital Marketing

Analytical Skills

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

SEMrush

Ahrefs

ActiveCampaign

HubSpot

Job description

We’re looking for a Growth Marketing Specialist with strong SEO expertise and the ability to execute across multiple digital channels.

You’ll lead initiatives that increase qualified traffic, generate inquiries, and improve conversion rates across our U.S. education brands. The role requires a mix of technical SEO skill, campaign management experience, and analytical insight, ideal for a marketer who enjoys building scalable growth systems that deliver measurable results.

Key Responsibilities

• Plan and implement SEO strategies that drive organic visibility and lead generation.
• Conduct keyword research, technical audits, and content optimisation to improve rankings and site performance.
• Develop and manage email marketing and automation campaigns that nurture leads and boost engagement.
• Support paid media campaigns across Google, Meta, and other platforms.
• Optimise landing pages and conversion funnels using data-driven experimentation.
• Monitor key metrics (traffic, leads, CPL, CPA) and produce actionable performance reports.
• Collaborate with content, design, and web teams to deliver cohesive campaigns.
• Research and test emerging tools, channels, and tactics to uncover new growth opportunities.

Skills & Experience

• 7+ years’ hands‑on experience in growth, SEO, or digital marketing.
• Proven success improving organic rankings, traffic, and conversions.
• Strong understanding of technical SEO, on‑page optimisation, and link‑building best practices.
• Experience with Google Ads, Meta Ads Manager, Google Analytics 4, Search Console, and SEMrush/Ahrefs.
• Working knowledge of email automation tools (ActiveCampaign, HubSpot, or similar).
• Familiarity with Squarespace, Webflow, or comparable CMS platforms.
• Strong analytical skills and comfort interpreting data into insights.Excellent written communication and attention to creative detail.

What You’ll Bring

• A full‑stack mindset, able to manage SEO, email, paid, and conversion optimisation.
• Curiosity, initiative, and accountability for measurable outcomes.
• The ability to work independently while collaborating across functions and time zones.
• A balance of creative problem‑solving and analytical thinking.

Success in This Role Looks Like

• Steady increases in organic traffic, qualified leads, and conversions.
• Improved conversion rates across landing pages and campaigns.
• Transparent performance reporting with clear ROI visibility.
• Growth strategies that combine creativity with precision and impact.

Why Join Us

Join a forward‑thinking education organisation that combines academic excellence with innovation and personalised learning. Work with a global marketing team that values creativity, data‑driven decision‑making, and results that genuinely make a difference for students and families.