Growth Marketing Lead: Data-Driven Acquisition

Silvertree Brands; Cape Town; On-site; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Provident Fund

50% off UCOOK meal boxes

Portfolio company discounts

Job summary

Silvertree Brands’ UCOOK division seeks a Growth & Performance Marketing Manager to report to the CEO and collaborate with the Brand Manager to drive growth, orders and revenue through paid and owned digital channels from Cape Town. You will work with CRM, BI, tech, and partners to optimize the customer journey, develop data‑driven segments and lead campaigns across the digital ecosystem.

The ideal candidate has 3–5 years in digital marketing, strong analytical skills and the ability to work

Qualifications

• 3–5 years experience in digital marketing.
• Demonstrated experience working in cross-functional teams (Marketing, Tech and Data).
• Proven ability to work independently, make decisions, and problem-solve in complex environments.
• Strong affinity to work with numbers, analyse, understand and draw conclusions.
• Experience with all relevant digital channels (CRM, Paid Media, Social Paid Media, etc.).

Responsibilities

• Drive growth through paid and owned digital channels to boost orders and revenue.
• Collaborate with Brand Manager, CRM, BI, and tech teams to optimize customer experience and ROI.
• Manage partnerships and affiliate programs; identify new partners to expand meal kit footprint.
• Set up and track marketing metrics with data teams; report ROI in KPI meetings.
• Support content strategy and campaigns across digital channels.
• Plan budgets with Brand Manager and monitor spend vs targets.

Skills

Digital marketing

Data analysis

Cross-functional teamwork

Decision making

Problem solving

Strategic thinking

KPIs literacy

Stakeholder management

Job description

Silvertree Brands’ UCOOK division seeks a Growth & Performance Marketing Manager to report to the CEO and collaborate with the Brand Manager to drive growth, orders and revenue through paid and owned digital channels from Cape Town. You will work with CRM, BI, tech, and partners to optimize the customer journey, develop data‑driven segments and lead campaigns across the digital ecosystem.

The ideal candidate has 3–5 years in digital marketing, strong analytical skills and the ability to work