Brand Growth Lead: Data-Driven Campaigns & Strategy

ShopriteX; Wes-Kaap; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Shoprite Checkers (Pty) Ltd is hiring a Brand Manager in the Western Cape to drive data-driven growth through integrated campaigns across digital customer journeys. You will manage execution and optimisation of brand and marketing strategies, ensuring alignment with business objectives and brand positioning.

You will lead channel strategies, analyse performance, manage budgets, and collaborate with internal teams and external agencies.

Qualifications

• Bachelor’s degree in Marketing, Business, or equivalent.
• 6+ years’ brand management experience.
• Experience in digital marketing or retail marketing.

Responsibilities

• Manage the delivery of integrated brand and campaign plans across channels.
• Implement campaign strategies, including channel mix, timing, and messaging.
• Act as brand custodian, driving innovation and elevating creative standards across all touchpoints.
• Analyse campaign performance and report results with optimisation actions.
• Manage campaign budgets effectively and ensure strong return on marketing investment.
• Coordinate with internal stakeholders and external agencies.
• Oversee execution across channels (social, CRM, paid media, app).

Skills

Brand management

Digital marketing

Campaign optimisation

Data analysis

Stakeholder management

Creative direction

Customer insights

Budget management

Education

Bachelor's degree in Marketing or Business

Tools

Everlytic

MailChimp

CRM platforms

Job description

Shoprite Checkers (Pty) Ltd is hiring a Brand Manager in the Western Cape to drive data-driven growth through integrated campaigns across digital customer journeys. You will manage execution and optimisation of brand and marketing strategies, ensuring alignment with business objectives and brand positioning.

You will lead channel strategies, analyse performance, manage budgets, and collaborate with internal teams and external agencies.