Brand Growth Lead - QSR, Digital & Partnerships

Exceed HR and Recruitment; Cape Town; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Exceed HR and Recruitment in Cape Town seeks a Senior Brand Manager for Claremont to drive brand growth and profitability across traditional, digital, and delivery channels. You will plan launches, manage budgets, and lead a marketing team in a fast-paced QSR environment.

The role requires 5+ years in strategic marketing or brand management, leadership experience, and strong analytical skills with POS data. English fluency is essential for stakeholder collaboration.

Qualifications

• Degree or Diploma in Marketing, Business Administration, Business Management, or a related field.
• Minimum 5 years’ strategic Marketing or Brand Management experience in a multi-site environment.
• Experience within food & beverage or QSR industry highly advantageous.
• Minimum 2 years’ leadership or supervisory experience.
• Strong commercial and financial acumen, including marketing budget and cost management.
• Strong analytical skills with experience interpreting POS data, market research, and performance metrics.
• Excellent stakeholder management, communication, and project management skills.
• Proficient in Microsoft Office, with intermediate to advanced Excel skills.
• Fluent in English, both written and verbal.
• Results-driven, strategic, and comfortable working in a fast-paced environment.

Responsibilities

• Drive brand growth, profitability, and market share within a fast-paced QSR environment.
• Plan and execute seasonal product launches and integrated marketing campaigns.
• Manage marketing activities across traditional, digital, and delivery platforms.
• Develop strategic brand partnerships to increase awareness, relevance, and sales.
• Maintain and enforce brand standards across all marketing channels.
• Analyse sales performance, customer insights, and competitor activity to optimise marketing initiatives.
• Manage marketing budgets and ensure campaigns support commercial and profitability objectives.
• Collaborate with internal departments and stakeholders to successfully deliver campaigns.
• Lead, mentor, and support members of the marketing team.

Skills

Brand Management

Marketing Strategy

Budget Management

Stakeholder Management

Data Analysis

Excel

Team Leadership

English Proficiency

Education

Degree in Marketing or Business

Tools

Microsoft Office

Excel

Job description

Exceed HR and Recruitment in Cape Town seeks a Senior Brand Manager for Claremont to drive brand growth and profitability across traditional, digital, and delivery channels. You will plan launches, manage budgets, and lead a marketing team in a fast-paced QSR environment.

The role requires 5+ years in strategic marketing or brand management, leadership experience, and strong analytical skills with POS data. English fluency is essential for stakeholder collaboration.