Growth Manager – SME Lending

THE SKILLS MINE; Cape Town; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

THE SKILLS MINE in Cape Town is seeking a senior lifecycle marketing and CRM lead to design and scale customer journeys powered by Salesforce Marketing Cloud for SME lending. This role focuses on building measurable engagement that converts awareness into applications.

You will lead cross-functional teams, collaborate with data and automation partners, and architect scalable, modular flows that can grow with the business while maintaining rigorous measurement and growth metrics.

Qualifications

• 5+ years’ experience in lifecycle marketing, CRM, or growth-led environments.
• Experience building or scaling growth frameworks in Salesforce Marketing Cloud.
• Experience translating business requirements into technical marketing builds.
• Experience working with implementation agencies and data teams.
• Experience in fintech, lending, or SME-focused businesses is preferred.
• Proficiency in AI and data analytics.
• Strong understanding of CRM-led growth and lifecycle marketing.
• Experience leading cross-functional teams and influencing stakeholders without direct authority.
• Strong commercial and growth-focused thinking.

Responsibilities

• Design and scale lifecycle journeys and structured engagement frameworks that drive awareness, trust, application intent, and measurable application pipeline growth among SME owners.
• Build and expand the direct-to-consumer SME lending channel by establishing foundational lifecycle growth mechanics before focusing on optimisation.
• Develop authority-led and proof-based communications suited to high-consideration SME funding decisions.
• Lead the full utilisation of Salesforce CRM and Marketing Cloud, translating business objectives into clearly defined lifecycle use cases.
• Scope, architect, and deploy scalable automated flows with internal teams and external implementation partners, ensuring builds are modular, measurable, and future proofed.
• Partner with data and automation teams to define behavioural signals, improve CRM instrumentation, strengthen addressability and segmentation, and establish measurement frameworks focused on expansion and growth.
• Lead and develop the CLM execution team, including technical and design capabilities, while providing clear prioritisation and structured delivery pipelines.
• Collaborate with performance marketing, operations, and product stakeholders to drive lifecycle growth and provide leadership on growth mechanics and value drivers.
• Prioritise channel expansion, structural growth, audience reach, and engagement velocity while establishing scalable experimentation practices suited to SME lending.

Skills

Lifecycle marketing

CRM

Growth frameworks

Salesforce Marketing Cloud

Stakeholder influence

Data analytics

Cross-functional leadership

Tools

Salesforce Marketing Cloud

Job description

Requirements:

• 5+ years’ experience in lifecycle marketing, CRM, or growth-led environments.




• Experience building or scaling growth frameworks in Salesforce Marketing Cloud.




• Experience translating business requirements into technical marketing builds.




• Experience working with implementation agencies and data teams.




• Experience in fintech, lending, or SME-focused businesses is preferred.




• Proficiency in AI and data analytics.




• Strong understanding of CRM-led growth and lifecycle marketing.




• Experience leading cross-functional teams and influencing stakeholders without direct authority.




• Strong commercial and growth-focused thinking.

Responsibilities:

• Design and scale lifecycle journeys and structured engagement frameworks that drive awareness, trust, application intent, and measurable application pipeline growth among SME owners.




• Build and expand the direct-to-consumer SME lending channel by establishing foundational lifecycle growth mechanics before focusing on optimisation.




• Develop authority-led and proof-based communications suited to high-consideration SME funding decisions.




• Lead the full utilisation of Salesforce CRM and Marketing Cloud, translating business objectives into clearly defined lifecycle use cases.




• Scope, architect, and deploy scalable automated flows with internal teams and external implementation partners, ensuring builds are modular, measurable, and future proofed.




• Partner with data and automation teams to define behavioural signals, improve CRM instrumentation, strengthen addressability and segmentation, and establish measurement frameworks focused on expansion and growth.




• Lead and develop the CLM execution team, including technical and design capabilities, while providing clear prioritisation and structured delivery pipelines.




• Collaborate with performance marketing, operations, and product stakeholders to drive lifecycle growth and provide leadership on growth mechanics and value drivers.




• Prioritise channel expansion, structural growth, audience reach, and engagement velocity while establishing scalable experimentation practices suited to SME lending.