Demand Gen and Campaign Marketer

Apex Group; Cape Town; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Unique opportunity to join expanding全球

Competitive remuneration

Training and development opportunities

Job summary

Apex Group in Cape Town is seeking a Demand Marketing Manager to drive demand for our products across multiple channels, generating high-quality leads and nurturing them through the sales funnel to boost revenue growth.

You will own end-to-end campaigns, collaborate with product and sales teams, optimize performance with data, and steward marketing automation and CRM efforts to enable scalable revenue.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5–8 years of B2B demand-marketing experience in SaaS or FinTech.
• Proven experience in demand generation, digital marketing, or similar role.
• Strong knowledge of marketing automation platforms and CRM systems (e.g., Salesforce).
• Excellent communication, collaboration, and storytelling skills.
• Analytical mindset with the ability to derive actionable insights from data.
• Creative thinker with results-driven mindset.
• Experience in matrixed, global, cross-functional teams.
• Familiarity with AI tools to streamline content and campaign execution.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Lead GTM planning for new campaign launches and existing products.
• Define target audiences and develop audience-focused campaign plans and messaging.
• Create and run multi-channel marketing campaigns and own the end-to-end funnel from MQLs to SQLs.
• Produce content and assets, conduct market research and competitive analysis, optimize ad performance.
• Set KPIs, develop performance presentations, analyze and optimize results using data-driven insights, manage budget.
• Manage marketing automation platform and CRM system, ensuring accurate tracking.
• Align with SDRs and sales teams on lead generation goals and provide conversion tools.
• Maintain alignment with Apex Group marketing model and brand guidelines; central lead tracking in Salesforce and other platforms.

Skills

Go-to-Market planning

Audience targeting

Demand generation

Multi-channel marketing

Content & messaging

Performance analysis

Marketing automation

CRM systems

Sales enablement

Cross-functional collaboration

Data-driven decision making

AI tools familiarity

Project management

Education

Bachelor's degree in Marketing/Business

Tools

Salesforce

Marketing Automation Platforms

CRM platforms

Analytics tools

Job description

The Demand Marketing Manager at Apex Group will drive demand for our products across a range of channels, generating high-quality leads and nurturing them through the sales funnel to boost revenue growth.

Responsibilities

• Go-to-Market Planning: Lead GTM planning for new campaign launches and existing products, producing a GTM campaign pack that sets the foundation for all marketing, sales, and CRM activities.
• Audience Focus: Collaborate with stakeholders to define target audiences and develop audience-focused campaign plans and messaging.
• Demand Generation & Pipeline Management: Create and run multi-channel marketing campaigns (email, social media, content, paid advertising, events) and own the end-to-end funnel from MQLs to SQLs, driving pipeline creation and revenue contribution with sales.
• Content & Messaging: Work with the content and brand teams to produce compelling content and assets, conduct market research and competitive analysis, and continually optimise ad performance.
• Performance Monitoring: Partner with the Campaign Manager to set KPIs, develop performance presentations, analyse and optimise campaign results using data-driven insights, and manage the campaign budget.
• Marketing Automation & CRM: Manage the marketing automation platform and CRM system, ensuring accurate tracking and measurement of campaign effectiveness.
• Sales Enablement: Align with SDRs and sales teams on lead generation goals, provide conversion tools and resources, and support internal awareness programmes.
• Integration & Alignment: Ensure organization-wide alignment with the Apex Group marketing model, integrate the tone-of-voice and brand guidelines, and maintain central lead tracking in Salesforce and other automation platforms.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5‑8 years of B2B demand-marketing experience in a SaaS or FinTech environment.
• Proven experience in demand generation, digital marketing, or a similar role.
• Strong knowledge of marketing automation platforms and CRM systems (e.g., Salesforce).
• Excellent communication, collaboration, and storytelling skills.
• Analytical mindset with the ability to derive actionable insights from data.
• Creative thinker passionate about driving results.
• Experience working in matrixed, global, cross-functional teams.
• Familiarity with AI tools to streamline content and campaign execution.
• Ability to manage multiple projects simultaneously and work at pace.

Benefits

• A unique opportunity to join an expanding global business.
• Competitive remuneration commensurate with skills and experience.
• Training and development opportunities.