Growth-Driven SEO, Website & Analytics Leader

Austell

Johannesburg

On-site

ZAR 700,000 - 1,100,000

Full time

2 days ago

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Job summary

Austell Pharmaceuticals in Parktown, Johannesburg seeks a seasoned Digital SEO, Website & Analytics Manager to lead organic visibility, traffic growth, and data-led optimization across brand websites. You will drive AI-enabled search strategies, digital performance reporting, and conversion rate improvements to deliver measurable business outcomes.

Collaborating with Brand Managers and IT, you will oversee GA4, GTM and Looker Studio, manage CMS platforms like WordPress, and ensure privacy and

Qualifications

Bachelor's degree in Marketing, Digital Marketing, Information Systems, Computer Science or Business.
GA4 certification would be advantageous.
SEO or Digital Marketing certifications would be advantageous.

Responsibilities

Develop and implement SEO strategies to improve organic search visibility, website rankings and traffic.
Conduct keyword research and competitor analysis to identify opportunities for digital growth.
Optimise website structure, metadata, content and technical SEO performance.
Implement Answer Engine Optimisation (AEO) strategies to improve visibility across AI-powered search platforms.
Develop and maintain the digital ecosystem strategy across Austell's consumer brands.
Manage consumer brand websites and landing pages, ensuring optimal performance, usability and mobile responsiveness.
Coordinate website development and optimisation projects with internal teams and external digital agencies.
Develop digital dashboards and reporting frameworks to monitor website, campaign and consumer engagement performance.
Analyse digital performance data and provide actionable insights to Brand Managers and Marketing Leadership.
Improve website conversion rates, user journeys and lead generation through continuous optimisation and A/B testing.
Manage Google Analytics 4, Google Tag Manager, Google Search Console and digital reporting platforms.
Ensure accurate campaign tracking, attribution, UTM governance and conversion measurement.
Support CRM and marketing automation integrations where applicable.
Ensure digital platforms comply with relevant regulatory, privacy and company requirements.
Collaborate with Marketing, IT, Regulatory and external digital partners to drive continuous improvement across digital platforms.