Head of Digital Marketing - Hybrid E‑Commerce Growth Leader

Placements24; Pretoria; Hybrid; ZAR 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary plus bonuses

Medical and dental coverage

Retirement fund

Hybrid work model

Job summary

Placements24 is seeking an experienced Head of Digital Marketing to lead our marketing efforts in Pretoria, Gauteng. This role blends strategic leadership with hands‑on execution to drive brand awareness, customer acquisition and revenue growth across all online channels.

The ideal candidate has 8+ years in digital marketing, with at least 3 years in leadership, and deep expertise in SEO, SEM, content, email, analytics, and automation.

Qualifications

• Minimum 8 years in digital marketing with 3+ years in leadership.
• Proven success in delivering integrated digital campaigns across channels.
• Strong experience with SEO, SEM, content, email and analytics.

Responsibilities

• Develop and implement integrated digital marketing strategies across all online channels.
• Oversee SEO, SEM, social media, content, email and affiliate campaigns.
• Manage the digital marketing budget to maximize ROI.
• Analyze campaign performance and provide optimization insights.
• Lead and mentor the digital marketing team to drive results.
• Increase website traffic, conversions and customer engagement.
• Stay updated on latest digital marketing trends and best practices.
• Collaborate with product, sales and design for consistent brand messaging.
• Manage external agencies and vendors as needed.

Skills

Leadership

Digital marketing strategy

SEO

SEM

Social media

Content marketing

Analytics

Budget management

Team management

Education

Bachelor's in Marketing/Business

Tools

Google Analytics

SEMrush

Marketing automation

Job description

Placements24 is seeking an experienced Head of Digital Marketing to lead our marketing efforts in Pretoria, Gauteng. This role blends strategic leadership with hands‑on execution to drive brand awareness, customer acquisition and revenue growth across all online channels.

The ideal candidate has 8+ years in digital marketing, with at least 3 years in leadership, and deep expertise in SEO, SEM, content, email, analytics, and automation.