Google Ads Growth Architect: YouTube & eCommerce Scale

ScaleJet | eCommerce Recruitment agency; Johannesburg; Remote; ZAR 1,154,000 - 1,814,000; Full time

Job summary

Folqs seeks an experienced Google Ads Specialist to own and scale our core Google Ads ecosystem, including Search, Shopping, Performance Max, and YouTube. You will cooperate with the marketing team to test angles, optimize funnels, and push profitable ad spend.

This role emphasizes high-scale Google Ads, DR video funnels, landing page optimization, and data-driven decision making, with a focus on efficiency and growth.

Qualifications

• 3+ years of hands-on media buying experience with Google ads in eCommerce.
• Proven track record managing $50k+/month in profitable ad spend across Google Ads.
• Deep expertise with Performance Max, Google Shopping, keyword strategy, and Merchant Center feed management.
• Strong YouTube Ads capability with cold traffic using long-form video creatives.

Responsibilities

• Drive full-funnel Google ads: Manage and optimize campaigns across Search, Shopping, Performance Max, Display, and Demand Gen.
• Scale YouTube video campaigns for cold traffic using VSLs and long-form creatives.
• Oversee Merchant Center feeds, policy compliance, and server-side/conversion tracking setups (GTM, GA4, and multi-touch attribution).
• Collaborate on creative strategy with copywriters and video editors for high-performing ad copy and landing pages.
• Test & analyze through systematic A/B tests; monitor CAC, ROAS, and spend efficiency daily.

Skills

Google Ads

GMC mastery

Performance Max

YouTube Ads

A/B testing

Data analysis

English proficiency

Tools

Google Merchant Center

GTM

GA4

Triple Whale

Northbeam

Job description

Folqs seeks an experienced Google Ads Specialist to own and scale our core Google Ads ecosystem, including Search, Shopping, Performance Max, and YouTube. You will cooperate with the marketing team to test angles, optimize funnels, and push profitable ad spend.

This role emphasizes high-scale Google Ads, DR video funnels, landing page optimization, and data-driven decision making, with a focus on efficiency and growth.