DTC Google Ads Master: Scale Search, Shopping & YouTube

Scale Jet; Johannesburg; On-site; ZAR 720,000 - 1,080,000; Full time

Job summary

Folqs, a fast-growing DTC supplement brand, is seeking an experienced Google Ads Specialist to own and scale our core Google Ads ecosystem, including Search, Shopping, and Performance Max, while expanding cold-traffic acquisition on YouTube. You will collaborate with marketing to test angles, optimize funnels, and scale profitable ad spend.

This role emphasizes high-scale Google Ads, DR video funnels, VSL testing, and landing page optimization, with YouTube as a critical secondary scaling

Qualifications

• 3+ years of hands-on media buying with Google ads in ecommerce.
• Proven track record managing $50k+/month in profitable ad spend.

Responsibilities

• Drive full-funnel Google ads (Search, Shopping, Performance Max, Display, Demand Gen).
• Scale YouTube video campaigns with cold-traffic strategies and VSLs.
• Oversee Merchant Center feeds, policy compliance, and tracking setups (GTM, GA4).
• Collaborate on creative strategy with copywriters and video editors.
• Test and analyze campaigns; monitor CAC, ROAS, and spend efficiency daily.

Skills

Google Ads

YouTube Ads

Analytics

A/B testing

Tools

GTM

GA4

Multi-touch attribution tools

Job description

Folqs, a fast-growing DTC supplement brand, is seeking an experienced Google Ads Specialist to own and scale our core Google Ads ecosystem, including Search, Shopping, and Performance Max, while expanding cold-traffic acquisition on YouTube. You will collaborate with marketing to test angles, optimize funnels, and scale profitable ad spend.

This role emphasizes high-scale Google Ads, DR video funnels, VSL testing, and landing page optimization, with YouTube as a critical secondary scaling