Global Luxury Hotel Sales Director

Sataya; Wes-Kaap; On-site; ZAR 1,016,000 - 1,216,000; Full time

Job summary

Satāya in the Cape Winelands is seeking a Hotel Sales Manager to drive commercial growth, deepen relationships with the global travel trade and position the property at the forefront of international luxury travel.

This role collaborates with Revenue, Reservations, Marketing and Operations to boost occupancy, grow agent and tour operator bookings, and deliver premium guest experiences for discerning travelers.

Qualifications

• A tertiary qualification in Hotel Management, Tourism, Marketing, Business Management or a related field.
• Minimum five years' experience in hotel sales, luxury hospitality or tourism sales.
• A proven track record of building and growing long-term relationships within the international travel trade.
• Experience developing sales strategies that deliver measurable improvements in revenue and occupancy.
• Solid experience managing group, exclusive-use and high-value guest segments.
• International sales and market development experience is advantageous.
• Familiarity with CRM platforms and hotel booking systems is advantageous.
• Commercially astute with the ability to read data, identify trends and act on them decisively.
• Highly organised and self-directed; comfortable owning a diverse workload independently.
• A natural relationship builder with strong interpersonal and networking instincts.
• Results-driven with a clear focus on meeting and exceeding commercial targets.
• High level of integrity, professionalism and discretion.
• Genuine passion for exceptional guest service and the luxury hospitality industry.
• Fluent Afrikaans and English, spoken and written - non-negotiable.
• Willingness to travel and work outside standard hours, including weekends and public holidays when required.
• Thorough knowledge of the South African and international luxury travel and hospitality market is advantageous.

Responsibilities

• Set and own the property's sales direction, with clear accountability for revenue and occupancy performance across leisure, group, exclusive-use and high-value guest segments.
• Prospect and convert new business across domestic and international markets, with a focus on growing high-value and repeat bookings.
• Continuously assess the commercial landscape to identify emerging channels, untapped segments and new revenue opportunities.
• Build and maintain annual sales plans for priority markets and key account partners, aligned to broader revenue objectives.
• Cultivate and sustain a strong network of global travel trade partners, including luxury travel advisors, tour operators, DMCs and concierge professionals.
• Prioritise the property's highest-performing agent relationships and invest consistently in growing their contribution.
• Lead commercial negotiations with travel partners, ensuring all agreements reflect the premium positioning of the brand.
• Represent the property in person through client meetings, presentations and hosted property experiences.
• Track and report on pipeline health, agent production, new business won and conversion performance.
• Compile clear, data-informed reporting for senior leadership to support commercial planning and forecasting.

Skills

Afrikaans fluency

English fluency

Relationship building

Networking

Commercial acumen

Education

Hotel Management, Tourism, Marketing or related field

Tools

CRM platforms

Hotel booking systems

Job description

Satāya in the Cape Winelands is seeking a Hotel Sales Manager to drive commercial growth, deepen relationships with the global travel trade and position the property at the forefront of international luxury travel.

This role collaborates with Revenue, Reservations, Marketing and Operations to boost occupancy, grow agent and tour operator bookings, and deliver premium guest experiences for discerning travelers.