Data-Driven SEO/SEM Marketing Specialist (Remote)

Placements24

Bloemfontein

Hybrid

ZAR 360,000 - 600,000

Full time

5 days ago
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Benefits offered by this job

Remote work opportunities
Competitive salary + bonuses
Health & wellness benefits
Tools and training resources

Job summary

Placements24 is seeking a data-driven Digital Marketing Specialist in Welkom to drive organic and paid traffic, optimize conversions, and boost online visibility. You will craft and execute SEO/SEM strategies, analyze performance data, and collaborate with content and development teams to implement best practices.

The ideal candidate has proven SEO and PPC success, proficiency with tools like SEMrush, Ahrefs, Moz, and Google Analytics, and a strong analytic mindset for data-driven decisions.

Qualifications

  • Proven experience as Digital Marketing Specialist with SEO/SEM focus.
  • Hands-on with SEO tools (SEMrush/Ahrefs/Moz) and Google Analytics.
  • Demonstrable success in managing Google Ads or other PPC campaigns.

Responsibilities

  • Develop and execute comprehensive SEO strategies to improve organic search rankings and traffic.
  • Conduct keyword research, competitive analysis, and technical SEO audits.
  • Manage and optimize SEM campaigns across platforms like Google Ads and Bing Ads, including budget management and bid optimization.
  • Monitor, analyze, and report on website traffic, campaign performance, and ROI using tools like Google Analytics.
  • Identify trends and insights to optimize marketing spend and campaign effectiveness.
  • Collaborate with content creators and web developers to implement SEO best practices.

Skills

SEO
SEM
Google Analytics
Keyword Research
PPC
Data Analysis
Content Optimization
Reporting & Visualization
Competitive Analysis
Technical SEO

Tools

SEMrush
Ahrefs
Moz
Google Ads

Job description

Placements24 is seeking a data-driven Digital Marketing Specialist in Welkom to drive organic and paid traffic, optimize conversions, and boost online visibility. You will craft and execute SEO/SEM strategies, analyze performance data, and collaborate with content and development teams to implement best practices.

The ideal candidate has proven SEO and PPC success, proficiency with tools like SEMrush, Ahrefs, Moz, and Google Analytics, and a strong analytic mindset for data-driven decisions.

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