Full-Funnel Digital Planning Lead

WPP Media Limited; Johannesburg; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

WPP Media South Africa is seeking a Digital Planning Lead to translate brand and performance strategies into cohesive, full-funnel digital plans that will drive measurable business outcomes.

You will orchestrate investment, channel roles, and timing across brand and performance, ensuring a cohesive, commercially optimized approach. You will collaborate with senior leaders to define planning governance and drive incremental growth for our clients.

Qualifications

• Experience in digital/media planning across the full funnel.
• Strong understanding of how brand and performance interplay.
• Proven ability to manage large budgets and complex portfolios.
• Able to simplify complexity and drive cross-team alignment.

Responsibilities

• Develop integrated digital plans spanning upper, mid, and lower funnel.
• Define channel roles within the funnel and connect brand and performance activity.
• Own budget allocation and optimize investments across channels and objectives.
• Collaborate with Leadership: Strategy, Brand, and Performance leads to unify plans.

Skills

Full funnel planning

Brand and performance dynamics

Budget management

Analytical mindset

Job description

WPP Media South Africa is seeking a Digital Planning Lead to translate brand and performance strategies into cohesive, full-funnel digital plans that will drive measurable business outcomes.

You will orchestrate investment, channel roles, and timing across brand and performance, ensuring a cohesive, commercially optimized approach. You will collaborate with senior leaders to define planning governance and drive incremental growth for our clients.