Digital Media Planner

WPP Media Limited; Johannesburg; On-site; ZAR 420,000 - 560,000; Full time

Job summary

WPP Media Limited in Johannesburg seeks an experienced Planning professional to support digital media strategies across multiple channels. You will forecast, implement ad serving, and collaborate with creative, analytics, and client service teams to ensure campaigns perform to objectives.

The ideal candidate has 3+ years in planning, preferably with media agency experience, and strong Excel/PowerPoint skills to deliver data-informed recommendations.

Qualifications

• 3+ years of work experience in a planning role.
• Experience in a Media Agency is preferable.
• Strong analytical and communication skills.

Responsibilities

• Assist in planning and executing comprehensive digital media strategies across channels.
• Forecast and implement ad serving and brand safety to ensure campaign performance.
• Collaborate with internal teams to ensure seamless campaign execution and alignment.

Skills

Analytical thinking

Communication

Problem solving

Project management

Tools

MS Office

Excel

PowerPoint

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.

Planning

• Assist in planning and executing comprehensive digital media strategies across various channels to meet client objectives.
• Forecast and implement ad serving and brand safety to ensure effective campaign performance and protecting brand reputation.
• Collaborate with internal teams (e.g., creative, analytics, client service) to ensure seamless campaign execution and alignment.

Compliance & Performance Analysis

• Analyze performance data, track campaign metrics, and offer data-driven recommendations for continuous optimization.
• Continuously monitor campaign performance against KPIs, identify areas for improvement, and implement optimization strategies to maximize ROI.
• Develop and deliver comprehensive campaign performance reports and use historical data and competitive research to identify insights and optimizations.

Budget & Implementation Management

• Monitor and manage budgets, ensuring proper allocation and tracking with media vendors.
• Collaborate with the buying team to guarantee zero-error execution and handle budget adjustments as needed.
• Oversee invoicing and reconciliation to maintain financial accuracy.
• Ensure accurate reconciliation, invoicing/billing, and mapping data to our internal media campaign management platform.

The Ideal Candidate

• Minimum 3 years’ work experience in a planning role.
• Experience working at a Media Agency preferable.
• Knowledge along with a passion for digital.
• Intermediate MS Office skills including Excel and PowerPoint
• Experience in developing and implementing analysis and reporting strategies
• Project management; ability to manage multiple projects across critical yet often fluctuating deadlines
• Experience with new / emerging media, a plus
• Result-oriented with strong communication and analytical skills.
• Ability to work within a fast-paced deadline driven environment.
• Analytical and problem-solving skills.
• Strong understanding of the media landscape.
• Understands business principles and good practice.

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