Digital Media Planner

WPP; Johannesburg; On-site; ZAR 420,000 - 620,000; Full time

Job summary

WPP is seeking a Planning Specialist in Johannesburg to help design and execute comprehensive digital media strategies across channels. You will forecast ad serving, ensure brand safety, and collaborate with creative, analytics and client service teams to deliver campaigns.

The ideal candidate has at least three years in a planning role, preferably at a media agency, with strong Excel and PowerPoint skills, and a passion for digital.

Qualifications

• Minimum 3 years’ work experience in a planning role.
• Experience at a Media Agency preferable.
• Knowledge along with a passion for digital.
• Intermediate MS Office skills including Excel and PowerPoint.
• Experience in developing and implementing analysis and reporting strategies.
• Strong communication and analytical skills.
• Ability to manage multiple projects across deadlines.

Responsibilities

• Assist in planning and executing comprehensive digital media strategies across channels.
• Forecast and implement ad serving and brand safety to ensure campaign performance.
• Collaborate with internal teams (creative, analytics, client service) to ensure seamless campaign execution and alignment.
• Analyze performance data and offer data-driven recommendations for optimization.
• Monitor KPIs, identify areas for improvement, and implement ROI-focused strategies.
• Oversee budgeting, invoicing, and reconciliation for media campaigns.

Skills

Media planning

Analytical skills

Communication skills

Project management

Tools

Excel

PowerPoint

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Planning:

• Assist in planning and executing comprehensive digital media strategies across various channels to meet client objectives.
• Forecast and implement ad serving and brand safety to ensure effective campaign performance and protecting brand reputation.
• Collaborate with internal teams (e.g., creative, analytics, client service) to ensure seamless campaign execution and alignment.

Compliance & Performance Analysis:

• Analyze performance data, track campaign metrics, and offer data-driven recommendations for continuous optimization.
• Continuously monitor campaign performance against KPIs, identify areas for improvement, and implement optimization strategies to maximize ROI.
• Develop and deliver comprehensive campaign performance reports and use historical data and competitive research to identify insights and optimizations.

Budget & Implementation Management:

• Monitor and manage budgets, ensuring proper allocation and tracking with media vendors.
• Collaborate with the buying team to guarantee zero-error execution and handle budget adjustments as needed.
• Oversee invoicing and reconciliation to maintain financial accuracy.
• Ensure accurate reconciliation, invoicing/billing, and mapping data to our internal media campaign management platform.

The Ideal Candidate

• Minimum 3 years’ work experience in a planning role.
• Experience working at a Media Agency preferable.
• Knowledge along with a passion for digital.
• Intermediate MS Office skills including Excel and PowerPoint
• Experience in developing and implementing analysis and reporting strategies
• Project management; ability to manage multiple projects across critical yet often fluctuating deadlines
• Experience with new / emerging media, a plus
• Result-oriented with strong communication and analytical skills.
• Ability to work within a fast-paced deadline driven environment.
• Analytical and problem-solving skills.
• Strong understanding of the media landscape.
• Understands business principles and good practice.

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